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The Adaptation Advantage
A guide for individuals and organizations navigating the complex and ambiguous Future of Work Foreword by New York Times columnist and best-selling author Thomas L. Friedman Technology is changing work as we know it. Cultural norms are undergoing tectonic shifts. A global pandemic proves that we are inextricably connected whether we choose to be or not. So much change, so quickly, is disorienting. It's undermining our sense of identity and challenging our ability to adapt. But where so many see these changes as threatening, Heather McGowan and Chris Shipley see the opportunity to open the flood gates of human potential—if we can change the way we think about work and leadership. They have ...
Thunder Run
Thunder Run is the story of how, with fewer than a thousand men, and facing dug-in Iraqi forces, the Second ('Tusker') Brigade of the Third Infantry Division punched a hole through the heart of Baghdad with a high-speed charge to Saddam Hussein's Presidential Palace and Republican Guard headquarters. The product of dozens of interviews with commanders and men from the Second Brigade, it is more than just a book about a single battle. It is a riveting account of how soldiers respond under fire and and how human frailties are magnified in a war zone. Many people believe that Baghdad was taken with a minimum of effort. But for the Tusker Brigade it was a cruel and terrifying three days of urban warfare. Thunder Run tells the inside story of one of the most brutal and decisive battles in combat history and the biggest armoured battle involving American troops since the Vietnam War. It is an unputdownable, unforgettable first-hand account of how a single armoured brigade of fewer than a thousand men captured an Arab capital defended by one of the world's largest armies.
The Gamekeeper's Wife
A gripping tale of love, sacrifice and determination in the aftermath of the First World War. He was broken in the trenches... She was broken by her husband... He is trapped by his inheritance... She is trapped by her past Martha Walters is the impoverished widow of an abusive man. Christopher (Kit) Shipley is the reluctant heir to a substantial family fortune. They never intended to fall in love, but sometimes the wrong person turns out to be the right one – until a terrible secret threatens to tear Martha and Kit apart forever. From an English country house to the jungles of Borneo, The Gamekeeper’s Wife, is sure to keep you up reading all night.
Entrepreneurial Marketing
The first and only guide to a subject of vital interest to every entrepreneur Written by an author team that brings together the expertise of two leading Wharton academics and an entrepreneurial superstar, Entrepreneurial Marketing arms entrepreneurs with cutting-edge marketing approaches-including the latest Web-based segmentation and positioning techniques-that will provide their new ventures with solid foundations on which to build, grow, and thrive. The first book devoted exclusively to marketing strategies for new entrepreneurial ventures Covers cutting-edge strategies for finding, exploiting, and even creating powerful niche marketing opportunities for new ventures on the Internet
The Almanac of British Politics
This new edition of The Almanac of British Politics has been thoroughly revised and updated since the second successive Labour election victory in 2001. It is firmly established as the definitive guide to the political map of the United Kingdom, covering in detail each of the constituencies sending representatives to the House of Commons. It also contains insightful biographical sketches of every single Member of Parliament. The Almanac gives a comprehensive seat-by-seat analysis of all parliamentary constituencies, describing their social, economic and political characteristics. This edition also includes new statistics for each seat including: electorate and turnout average property values per constituency unemployment premature mortality index and rank order financial deprivation. This is the essential reference work on British politics for students, academics, journalists and psephologists.
42 Rules of Marketing
The '42 Rules of Marketing - 2nd Edition' is a compilation of ideas, theories, and practical approaches to marketing challenges the author has been collecting over the past 20+ years. The idea behind this unique look at marketing was to create a series of helpful reminders; things that marketers know they should do, but don't always have the time or patience to do. The book touches on everything from tradeshows and PR to customer advocacy, market research and the role of humor in marketing. The author shares tips and tricks to ensure your marketing messages reach the intended audience. After all, isn't that the point?
Social Media for Government Services
This book highlights state-of-the-art research, development and implementation efforts concerning social media in government services, bringing together researchers and practitioners in a number of case studies. It elucidates a number of significant challenges associated with social media specific to government services, such as: benefits and methods of assessing; usability and suitability of tools, technologies and platforms; governance policies and frameworks; opportunities for new services; integrating social media with organisational business processes; and specific case studies. The book also highlights the range of uses and applications of social media in the government domain, at both local and federal levels. As such, it offers a valuable resource for a broad readership including academic researchers, practitioners in the IT industry, developers, and government policy- and decision-makers.
FUTURE OF WORK
Imagine a world where artificial intelligence and automation have become the backbone of the global economy. This book immerses you in that future, exploring how AI is reshaping the employment landscape. As intelligent machines take control of routine tasks, a new horizon of opportunities and challenges opens up for the human workforce. Worried about losing your job to automation? Fear not, this book guides you through the skills and competencies that will be crucial in tomorrow's world of work. From critical thinking and creativity to adaptability and digital literacy, discover the qualities that will make you indispensable in an era dominated by technology. Learn how AI can be a tool to increase productivity, reduce errors and transform business culture. Discover how technology is changing the way we interact in the workplace, from human-machine collaboration to the rise of telecommuting. In addition, the book addresses ethical issues and the impact of AI on diversity and inclusion in the workplace. Get ready to adapt, innovate and thrive in the new world taking shape before our eyes.
Blogging and Other Social Media
Blogging and Other Social Media is an excellent and highly practical guide to the opportunities and threats the emerging social media present for any organization. The authors provide background on what blogging is and how it has evolved along with practical advice for setting up a blog and how to make it effective as a communication tool. The book also covers the legal issues associated with social media, including areas such as defamation, copyright and trade mark infringement, interference with the administration of justice and employment law.
Work-Life Bloom
A thought-provoking and empowering book that will inspire leaders to take a fresh look at a new coalescence between work and life. In Work-Life Bloom: How to Nurture a Team That Flourishes, award-winning author Dan Pontefract takes a fresh look at integrating our professional and personal lives. Just as a flower needs the right mix of sunlight, water, and nutrients to grow and thrive, team members need the right mix of work-life factors to create a fulfilling and harmonious existence. Through primary global research, interviews, and personal experience, Pontefract delves into the current state of work and life, offering practical solutions for leaders and organizations to create environments...
