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The recommender revolution
Whose advice do you ask if you are looking for good wine, new running shoes, the latest TV or even the best depilator on the market? How much of what you buy is influenced by the comments of family, friends and colleagues? Who are the consumers who can make or break a brand? And why do they do it? Recommenders are universal. You find them at all times and in all places. Whether asked to or not, they give their opinions about everything. Also about brands. Sometimes bluntly, sometimes with nuance. Since the growth of the internet, their role has become more important than ever before. In this book you can read how this happened and why they are gaining influence daily. Recommenders who praise...
Marketing Communications
Marketing Communications: A European Perspective, third edition, covers all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, personal selling and the Internet. Filled with original, in-depth material, and supported by input from a number of premier marketing executives, Marketing Communications: A European Perspective, third edition, offers coverage from globally-recognised companies and brands, including Microsoft, Ford, Kitkat, McDonald's This book is designed to be of use to both undergraduate and postgraduate students of marketing communications.
Strategic Mobile Design
This book gives anyone interested in mobile campaigns, both client-side and production-side, the knowledge to approach a mobile project with a cohesive strategy. The book presents a holistic view of the mobile ecosystem design/technology/marketing/business/build, with enough information to get one started with a project of this nature.
Privacy and Identity Management for Emerging Services and Technologies
This book contains a range of keynote papers and submitted papers presented at the 7th IFIP WG 9.2, 9.5, 9.6/11.7, 11.4, 11.6 International Summer School, held in Nijmegen, The Netherlands, in June 2013. The 13 revised full papers and 6 keynote papers included in this volume were carefully selected from a total of 30 presentations and 11 keynote talks and were subject to a two-step review process. The keynote papers cover the dramatic global changes, including legislative developments that society is facing today. Privacy and identity management are explored in specific settings, such as the corporate context, civic society, and education and using particular technologies such as cloud computing. The regular papers examine the challenges to privacy, security and identity; ways of preserving privacy; identity and identity management and the particular challenges presented by social media.
Plunkett's Wireless, Wi-Fi, Rfid & Cellular Industry Almanac: Wireless, Wi-Fi, Rfid & Cellular Industry Market Research, Statistics, Trends & Leading
The cell phone is the fastest-selling consumer electronic in the world. On a global basis, over 800 million cellular telephones are sold yearly. More camera-equipped cell phones are sold each year than stand alone digital cameras. Rapid development of new technologies is leading to ever more versatile, multipurpose mobile devices, including 3G Internet-enabled cell phones and PDAs. Meanwhile, wireless networking and wireless Internet access are developing and expanding on a global basis at a rapid rate. Booming technologies include such 802.11 standards as Wi-Fi and WiMax, as well as Ultra Wide Band (UWB) and Bluetooth. Telematics, intelligent transportation systems (ITS) and satellite radio...
The APDAlog
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Plunkett's Telecommunications Industry Almanac 2008: Telecommunications Industry Market Research, Statistics, Trends & Leading Companies
A market research guide to the telecommunications industry - a tool for strategic planning, competitive intelligence, employment searches or financial research. It includes a chapter of trends, statistical tables, and an industry-specific glossary. It also provides profiles of the 500 successful companies in telecommunications.
Het KenMerk
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Open boek
Eerlijke reclame. Het lijkt wel een contradictio in terminis. Nochtans kan reclame alleen maar werken als ze eerlijk en open is, zeker in een wereld waar openheid en transparantie steeds belangrijker worden. Bedrijven en organisaties moeten inzien dat ze alleen met eerlijke, authentieke, inhoudelijke communicatie de ziel van hun merk naar buiten kunnen brengen. Die communicatie kan bovendien enkel succesvol zijn als de consument de hoofdrol krijgt. Open boek gaat ook over hoe open en transparant onze samenleving wordt en over hoe open en sociaal de bedrijven en de overheid zullen moeten worden. In mei '68 werd er nog luidop van gedroomd, nu heeft de burger/ consument echt de macht. Naast de vraag naar transparantie is er ook een enorme groeiende behoefte aan betrokkenheid en inspraak. Met zijn Open boek laat Marc Michils je binnenkijken in de wereld van reclame en communicatie. Je maakt kennis met heerlijk sterke en irriterend zwakke campagnes en ontdekt hoe je afrekent met domme, leugenachtige reclame. Want wie de consument vandaag misleidt, wordt genadeloos afgestraft.
