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Public Relations and Strategic Communication in 2050
Taking stock of the technological, political, economic, and social trends that exist today, this book extends the discussion to analyze and predict how these trends will affect the public relations and strategic communication industry of the future. This book is divided into two sections, the first addressing such key topics as artificial intelligence (AI), big data, political polarization, and misinformation, the second looking at key facets of the profession, such as media relations, crisis communication, and measurement and evaluation. Leading researchers in the discipline share their analysis of these topics while also providing theoretically based and practically relevant insights on how the industry must evolve to keep up with, and perhaps anticipate, changes in culture, society, and technology. This book will be of interest to scholars, industry professionals, and advanced undergraduate and graduate students in public relations and strategic communication.
Corporate Social Responsibility and the Supply Chain
Due to the growing importance of global interdependencies, corporate social responsibility has become an important issue both for the business and the entire society. Customers expect corporate social responsibility, and if an organization is insensitive to these issues, it runs the risk of losing its key customers. The interaction and integration of corporate social responsibility and supply chain management have led to the emergence of sustainable supply chain management. This book is a comprehensive study that deals with the subject of collaboration with suppliers, considering the CSR guidelines. It presents new research about suppliers, their importance in supply chains, and in the conte...
Blockchain Technology in Project Finance
There is currently no comprehensive scientific study that addresses the problem of financing projects using Distributed Ledger (blockchain) Technology (DLT) that are not themselves embedded in the blockchain ecosystem, particularly in the context of long-term and capital-intensive investments. This book fills this gap. It poses a number of research questions such as what financing model/mechanism is the most effective in the long term where very large financial resources are concerned; are there appropriate legal regulations in place; and can DLT (blockchain) technology provide usability and solutions that can be used in the process of financing capital-intensive investments? The book ultima...
The Cancel Culture Panic
Fear of cancel culture has gripped the world, and it turns out to be an old fear in a new get-up. In this incisive new work, Adrian Daub analyzes the global spread of cancel culture discourse as a moral panic, showing that, though its object is fuzzy, talk of cancel culture in global media has become a preoccupation of an embattled liberalism. There are plenty of conservative voices who gin up worries about cancel culture to advance their agendas. But more remarkable perhaps is that it is centrist, even left-leaning, media that have taken up the rallying cry and really defined the outlines of what cancel culture is supposed to be. Media in Western Europe, South America, Russia, and Australia...
The Handbook of Financial Communication and Investor Relations
The first book to offer a global look at the state-of-the-art thinking and practice in investor relations and financial communication Featuring contributions from leading scholars and practitioners in financial communication and related fields—including public relations, corporate communications, finance, and accounting— this volume in the critically acclaimed “Handbooks in Communication and Media” seriesprovides readers with a comprehensive, up-to-date picture of investor relations and financial communications as they are practiced in North America and around the world. The Handbook of Financial Communication and Investor Relations provides an overview of the past, present, and futu...
Digital Disruption and Media Transformation
This book presents a comprehensive compilation of the latest research into digital disruption in the media industry. The perspectives are differentiated into innovation triggers in the media industry stemming from the economy, society and technology. In addition, the book highlights selected case studies exploring new media actors and usage, innovation and disruption in media organizations, emerging media platforms and channels, as well as innovative media topics and events. The book is intended for researchers in communication sciences and media research, as well as media practitioners who want to understand the causes and effects of digital transformation in the media industry.
Incentives and Performance
This book contributes to the current discussion in society, politics and higher education on innovation capacity and the financial and non-financial incentives for researchers. The expert contributions in the book deal with implementation of incentive systems at higher education institutions in order to foster innovation. On the other hand, the book also discusses the extent to which governance structures from economy can be transferred to universities and how scientific performance can be measured and evaluated. This book is essential for decision-makers in knowledge-intensive organizations and higher-educational institutions dealing with the topic of performance management.
Sensitivity Analysis for Business, Technology, and Policymaking
SimDec is a revolution in decision-making support. SimDec “teases out” inherent cause-and-effect relationships and reveals the intricacy of relationships between sets of input and output variables. At its core, SimDec is an amalgamation of uncertainty and global sensitivity analysis with an innovative visualization technique. While straightforward and elegant, this novel approach significantly enhances the analytical capabilities of users by readily exposing seemingly, a priori, counterintuitive behaviours so that they can be readily understood by both technical specialists and non-technical users alike. This book is the first to articulate the ubiquitous applicability of SimDec and has ...
CSR Communication in the Media
Corporate social responsibility (CSR) is an established management focus of today's companies and organizations of different types, scope and size. Communication practices on CSR and sustainability in the media industry, related theoretical concepts, and empirical foundations have not yet been sufficiently explored. This book focuses on a new normative framework of sustainability, bridging the established debate on public value with the current debate on social impact and the social license to operate in the media industry. With a variety of contributions from theory and practice, the book addresses the dual nature of media and media companies, which simultaneously produce economic and cultural goods and thus bear a "double responsibility": on the one hand, for the way they present reality, monitor and criticize economic and political developments, and bring ethical concerns to the public debate. On the other hand, they bear responsibility for their own activities as companies (license to operate). The book is therefore aimed at readers interested in the journalistic perspective and at executives in the media industry.
Out of a Gray Fog
“As to Europe—keep it in a gray, ominous, evil fog.”—Ayn Rand (1905–1982) thus commented on the role of Europe in her key novel, Atlas Shrugged (1957). The same could be said of the way Europe features in her own biography and in the general perception of her persona. Even though Rand was born in pre-revolutionary Russia, she is nowadays considered anAmerican phenomenon, whose reach ends at the Atlantic shore. This book lifts the "gray fog" cast over her relationship with Europe, retracing the changing perception of the continent in both her fiction and thought. Her apparent lack of success with European readers is often explained by allegedly different reading tastes. However, a look at her publication history and reception shows that many factors played a role why her work found fewer European than US readers. Finally, an archipelago of European readers and admirers emerges which is testament to Rand's impact on European art and politics.
