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Organizing Sustainable Development
The role and meaning of sustainable development have been recognized in the scientific literature for decades. However, there has recently been a dynamic increase in interest in the subject, which results in numerous, in-depth scientific research and publications with an interdisciplinary dimension. This edited volume is a compendium of theoretical knowledge on sustainable development. The context analysed in the publication includes a multi-level and multi-aspect analysis starting from the historical and legal conditions, through elements of the macro level and the micro level, inside the organization. Organizing Sustainable Development offers a systematic and comprehensive theoretical anal...
Strategic Innovative Marketing and Tourism in the COVID-19 Era
This book presents the latest findings of researchers from around the globe who presented their work at the 9th International Conference on Strategic Innovative Marketing and Tourism in the Covid-19 era. It provides up-to-date information and discusses current trends, issues, and debates, as well as theoretical and practical research, on strategic innovative marketing and tourism and applications from social media. Topics covered include social media in marketing and tourism hospitality, and strategic tools and techniques developed and implemented by some of the world’s leading research labs. In addition, the book brings together work from academia and industry.
The Future of Management. Entrepreneurship, Change and Flexibility
We believe that the world is standing on the very edge of the fastest industrial revolution ever. A revolution which will rapidly increase the efficiency of many production processes. Automation (both mechanical and the one happening with computer processes) will reduce the demand for human work and release a huge amount of time we can use for further development. With this book we try to provide the reader with information about various aspects of life and the socio-economic environment. For this purpose, we have invited authors representing the leading scientific research centers in Poland and specialists from foreign universities. Piotr Buła Bogdan Nogalski The monograph stands out from ...
Strategic Innovative Marketing
This proceedings volume presents the latest on the theoretical approach of the contemporary issues evolved in strategic marketing and the integration of theory and practice. It highlights strategic research and innovative activities in marketing. The contributed chapters are concerned with using modern qualitative and quantitative techniques based on information technology used to manage and analyze business data, to discover hidden knowledge and to introduce intelligence into marketing processes. This allows for a focus on innovative applications in all aspects of marketing, of computerized technologies related to data analytics, predictive analytics and modeling, business intelligence and ...
The European Digital Economy
The “digital economy” is a conceptual umbrella referring to markets, organizations and their networks that are based on digital technologies, communication, data processing and e-commerce. It is multidimensional and its dynamic structure must be analysed from various dimensions, such as economic – changes in the nature of resources, production factors and economic processes; technological – technological progress viewed from a macroeconomic perspective vs. technological innovation viewed from a microeconomic perspective; regulatory – challenges facing regulators, new risks affecting the institutional order; and sociological – changes in society’s functioning principles, attitud...
Postawy personelu medycznego wobec zarządzania szpitalem
Problematyka zarządzania w służbie zdrowia jest stale aktualnym tematem naszej gorącej, narodowej i społecznej dyskusji. Ciągle słyszy się krytykę zarówno całej służby zdrowia, jak i wielu jednostek świadczących usługi medyczne. Podjęcie badań nad zarządzaniem szpitalami i publikacja ich wyników są więc bardzo przydatne i pomocne. Dobre zarządzanie to nadzieja na dobre leczenie. Warto przeczytać rzetelny raport z tych badań. Prof. dr hab. Zbigniew Nęcki, Uniwersytet Jagielloński Zespół autorski przygotował, przeprowadził i opracował obszerny projekt badawczy poświęcony zapotrzebowaniu na wiedzę menedżerską wśród personelu medycznego. Przygotowana publik...
Corporate Social Responsibility and the Supply Chain
This book is a comprehensive study that deals with the subject of collaboration with suppliers, considering the CSR guidelines. It presents new research about suppliers, their importance in supply chains, and in the context of social responsibility and acts as a new source of content that fills the gap in this area.
