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The Global Manager’s Guide to Cultural Literacy
Global managers need to communicate and connect with many different cultures. The new language of business is cultural literacy, which encompasses basic knowledge of business language, culture and the local economy. This book provides a general overview and specific examples of cultural literacy. It will provide managers with a basic understanding of the business language, culture and economy of seven countries in the G-20, including Brazil, Mexico and the US in the Americas, China and South Korea in Asia, and France and Germany in Europe. For global managers, knowing even the basics about a country’s culture, language and economy is invaluable for making connections, doing business, and c...
Virtual Teamwork
"This book, by Robert Ubell and his excellent team of collaborators, adds an important dimension to effective teaching and learning in online environments. It addresses how interaction and collaboration online can be effectively harnessed in virtual teams. It is an important contribution to the larger field of Internet-based education." —Frank Mayadas, Alfred P. Sloan Foundation How to create and manage highly successful teams online With the advent of the global economy and high-speed Internet, online collaboration is fast becoming the norm in education and industry. This book takes online collaboration to the next level, showing how you can bolster online learning and business performanc...
Thunderbird on Global Business Strategy
Thunderbird ist Amerikas führende Graduate School im Bereich globaler Unternehmen. Aufgrund ihres Ausbildungsprogramms für Manager in internationalen Unternehmen wurde sie von BusinessWeek zur Nummer 1 gewählt. Dies ist das erste Buch, das von Thunderbird-Experten herausgegeben wurde: Ein einzigartiger Leitfaden, der eine Reihe von Essays anerkannter Experten enthält und erläutert, wie man erfolgreich ein internationales Unternehmen leitet. Diskutiert wird ein breites Themenspektrum, angefangen bei globaler Unternehmensstrategie, Personalfragen, über Informationstechnologie und die Bedeutung von Informationsmanagement bis hin zum Schutz geistigen Eigentums und dynamischer Wettbewerbsstrategie.
Chinese for Business and Professionals in the Workplace
This volume presents a series of the most up-to-date studies on Chinese for Specific Purposes (CSP), an area that has been underrepresented in Language for Specific Purposes (LSP). Drawing from the insights and trends in mainstream theoretical and methodological LSP research, chapters in this volume explore novelties that CSP has developed to prepare Chinese for professional learners for the global economy. These encompass: needs analysis of less-surveyed high school Business Chinese or CSP academic writing classes developments on internationally oriented engineering and internship programs in China innovations in Chinese for business or legal materials development and review on textbook pra...
The Seven Keys to Communicating in Brazil
Why just talk to Brazilians when you can connect with them? Using the authors' groundbreaking method of dividing communication into specific topics, supplemented by anecdotes, case studies, and photos, learn key cultural differences between Brazil and North America that will help you overcome communication barriers. -- "Business and Professio
Specialised Languages in the Global Village
The status of LSP (Languages for Specialised Purposes) in the contemporary socio-cultural context is an ongoing central issue of scholarly debate. Specialised Languages in the Global Village examines the impact of globalisation on intercultural communication within specialised communities of practice. The contributions to the volume provide linguistically and pedagogically-informed discussion on modes of communication practice in professional and institutional domains, frames of social action and the construction of professional identities. The contributors also address issues of languages and social entrepreneurship, and the acquisition and development of linguistic/cultural competence in f...
国际商务谈判
国家教育部新世纪网络课程建设工程项目商务英语系列课程教材
Going Online
In Going Online, one of our most respected online learning leaders offers insights into virtual education—what it is, how it works, where it came from, and where it may be headed. Robert Ubell reaches back to the days when distance learning was practiced by mail in correspondence schools and then leads us on a tour behind the screen, touching on a wide array of topics along the way, including what it takes to teach online and the virtual student experience. You’ll learn about: how to build a sustainable online program; how to create an active learning online course; why so many faculty resist teaching online; how virtual teamwork enhances digital instruction; how to manage online course ...
Perspectives on Teaching Language and Content
An overview of current issues and developments in foreign language education, designed for instructors of language, literature, and culture at any stage of their careers A contemporary guide to foreign language education, this book presents the latest developments and issues in the field of applied linguistics. It leads instructors to make vital connections between theory and practice and to develop innovative lesson plans, classroom activities, and course materials that align with the specific contexts in which they teach. A textbook for teaching methods courses, as well as a reference for instructors of language, literature, and culture at any stage in their careers, the book is applicable across all lower- and upper-level courses.
