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Marketing Management
The classic Marketing Management is an undisputed global best-seller – an encyclopedia of marketing considered by many as the authoritative book on the subject.
Thibaut - Zycha
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Trends and Issues in Global Tourism 2011
This book provides insights into important trends and future scenarios in the global tourism and travel industry. It analyses today’s challenges in the aviation and hospitality industry, in destination management, and in marketing and distribution management. New empirical data on general travel behaviour and the latest consumer trends are also presented. The contributors to this book are well-known individuals from important tourism, travel and consulting firms (e.g. BCD Travel, Öger Tours, Booz and Company, GfK, IPK International) and researchers from universities in Switzerland, United Kingdom, the Netherlands, and Germany. In addition institutes specializing in future research highlight important travel trends. Corporate social responsibility is one of the top themes to-be and therefore a focus of this book, offering insights into the concept of CSR, empirical data on consumer requests, corporate strategy issues and financial investment implications.
Bismarck
This riveting, New York Times bestselling biography illuminates the life of Otto von Bismarck, the statesman who unified Germany but who also embodied everything brutal and ruthless about Prussian culture. Jonathan Steinberg draws heavily on contemporary writings, allowing Bismarck's friends and foes to tell the story. What rises from these pages is a complex giant of a man: a hypochondriac with the constitution of an ox, a brutal tyrant who could easily shed tears, a convert to an extreme form of evangelical Protestantism who secularized schools and introduced civil divorce. Bismarck may have been in sheer ability the most intelligent man to direct a great state in modern times. His brillia...
Building New Bridges Between Business and Society
This book provides a comprehensive understanding of the linkages between business and society by addressing key issues in corporate social responsibility (CSR), sustainability, ethics and governance. Thanks to the different visions and perspectives offered by a global group of authors with a broad range of expertise, the book offers a full spectrum of theoretical and practical approaches. Further, it combines the latest theoretical thinking with reviews of frameworks, cases and best practices from various industries and nations. In particular, the book offers a historical perspective on the origins of CSR and discusses CSR in relation to sustainability and management, with a special focus on CSR in Asia.
Risiken vermeiden - Krisen bewältigen
Das Fachbuch "Risiken vermeiden – Krisen bewältigen" hilft Ihnen beim Erkennen möglicher Risiken und Krisen. In klarer und verständlicher Form werden Ihnen Tipps und Anregungen gegeben, wie Sie diese vermeiden bzw. bewältigen können. Viele anschauliche Beispiele aus der Praxis geben Ihnen wichtige Anhaltspunkte, wie Sie im eigenen Unternehmen ein perfekt organisiertes Krisenmanagement aufbauen.
ERS Handbook of Paediatric Respiratory Medicine
The 19 sections of this second edition of the ERS Handbook of Paediatric Respiratory Medicine cover the whole spectrum of paediatric respiratory medicine, from anatomy and development to disease, rehabilitation and treatment. The editors have brought together leading clinicians to produce a thorough and easy-to-read reference tool. The Handbook is structured to accompany the paediatric HERMES syllabus, making it an essential resource for anyone interested in this field and an ideal educational training guide.
Germans Among Poles
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Genome Research
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