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The Social Media Strategist: Build a Successful Program from the Inside Out
Build a powerful social media strategy to increase buzz—and the bottom line In today’s fast-paced professional climate, large companies are learning that launching a website and taking a wait-and-see approach to engaging customers is not enough. Competition is fierce, and those who master the social media space are the ones who come out on top. There is greater urgency than ever before to establish a vibrant social media program—and it all starts with a key strategist who can best organize and leverage all of the organization’s resources to cut through the bureaucracy and get real-time results. This is where The Social Media Strategist comes in. Before tackling specific social media ...
Where There's a Will, There's a Way
Where There’s a Will, There’s a Way Ma was a crafty lady who had been taught well by her father and mother, Elias Samuel Totten and Nancy Jane Bradford Totten. She learned to cook, sew, plow, hoe, pick cotton, do housework, and dry apples and peaches for fried pies. She worked like a man. She could plow behind a mule as well as most men. She could also pull her weight in using a crosscut saw for cutting logs and firewood for the fireplace, kitchen cook stove, and the big iron potbelly heating stove that heated our house. In Carl J. Barger’s latest book, Where There’s a Will, There’s a Way, he writes of growing up in the foothills of the Ozark Mountains in Cleburne County, Arkansas....
Humanize
"Knowing the tools of social media is a must for successful marketing these days, but the real promise of social media is the way it can teach us a whole new way of doing business. Humanize takes the principles underlying social media's growth and applies them to the way we lead and manage our organizations"--Back cover.
The Barger Journal
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Real-Time Marketing and PR
Launch effective real-time communications to win in today's always-on world Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. "Real time" means news breaks over minutes, not days. It means companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it's when businesses see an opportunity and are the first to act on it. In this eye-opening follow-up to The New Rules of Marketing and PR, a BusinessWeek bestseller, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era. Find out how to act and ...
Social Media Crisis Communications
Normal 0 false false false MicrosoftInternetExplorer4 Plan, Prepare, React, and Get Ahead Of Any Crisis—In Real Time! Your business or organization will face a crisis. That’s a fact. Here’s another: Thanks to social media, crises happen more often and accelerate out of control faster—much faster. So...what’s your crisis communications plan? Don’t have one? Let’s fix that. Now. This book gives you a crisis communications blueprint that’s fast, flexible, realistic, complete, and doable. You’ll learn how to successfully defend yourself using the same social tools others are using against you. You’ll see what works (and doesn’t). You’ll learn from folks who’ve been ther...
No Bullshit Social Media
The In-Your-Face, Results-Focused, No-“Kumbaya” Guide to Social Media for Business! Detailed techniques for increasing sales, profits, market share, and efficiency Specific solutions for brand-building, customer service, R&D, and reputation management Facts, statistics, real-world case studies, and rock-solid metrics Stop hiding from social media--or treating it as if it’s a playground. Start using it strategically. Identify specific, actionable goals. Apply business discipline and proven best practices. Stop fearing risks. Start mitigating them. Measure performance. Get results. You can. This book shows you how. Jason Falls and Erik Deckers serve up practical social media techniques a...
Social Media Strategy
The Social Media Strategy Framework presented in this book offers a unique and comprehensive end-to-end approach. It takes a company from the point of understanding the value of social media for business to the point of implementing a solution that meets its business needs. The Framework is distinguished by several elements: It focuses on building a sustainable use for social media along the business value chain. It aligns with company strategic objectives and business context. It identifies key elements to create a strong foundation for social media use in the company. It separates internal and external social media uses. It is NOT a technology implementation. Additionally, the case studies presented in this book and on the corresponding website highlight successful social media implementation in business by companies in Europe.
This Little Light of Mine
A teenager bravely battles cancer with his faith sustaining him, while his father searches for a cure to save him in this heartfelt and true story. In April of 2000, seventh-grader Kevin Triplett learns he has osteosarcoma, a rare form of bone cancer. Kevin fights a courageous battle, and his father, Wayne, does everything within his power to help his son win the greatest fight of his young life. Kevin battles his disease valiantly, submitting himself to many cutting-edge, newly discovered therapies. He keeps his spirits high during his treatments, learns to play the guitar, and even forms a Christian rock band. Most importantly, his faith in Jesus Christ carries him through his journey, whi...
The New Rules of Marketing & PR
The updated ninth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new AI techniques and fresh stories of success As the ways we communicate continue to evolve, keeping pace with the latest technology—including generative artificial intelligence (AI) like ChatGPT—can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The ninth edition of The New Rules of Marketing and PR offers everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business. An international bestseller with half a million copies sold in twent...
