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Interactive Marketing
This book critically examines the rhetoric surrounding current trends in the adoption of tropes of interactivity in marketing communication. Concepts such as viral advertising, customer-generated content, brand communities and the whole panoply of Web 2.0-mediated marketing technologies all have their foundations in an overt positioning of interactivity as the savior of effective marketing communication. Yet, what exactly is meant by interactivity in these contexts and how far does it represent a revolution in the methodologies of marketing? Anchoring his analysis in a critique of the assumptions of control embedded in current marketing communication models and the rhetorical analysis of exe...
In and Out of View
In and Out of View models an expansion in how censorship is discursively framed. Contributors from diverse backgrounds, including artists, art historians, museum specialists, and students, address controversial instances of art production and reception from the mid-20th century to the present in the Americas, Africa, Asia, Europe, and the Middle East. Their essays, interviews, and statements invite consideration of the shifting contexts, values, and needs through which artwork moves in and out of view. At issue are governmental restrictions and discursive effects, including erasure and distortion resulting from institutional policies, canonical processes, and interpretive methods. Crucial considerations concerning death/violence, authoritarianism, (neo)colonialism, global capitalism, labor, immigration, race, religion, sexuality, activism/social justice, disability, campus speech, and cultural destruction are highlighted. The anthology-a thought-provoking resource for students and scholars in art history, museum and cultural studies, and creative practices-represents a timely and significant contribution to the literature on censorship.
Love in the Ancient World
Travel back in time in search of long-lost attitudes on love, lust, and passion. Beautifully illustrated in full color, this fascinating exploration uncovers how ancient civilizations regarded sex and sexuality. Exquisite photographs showcase sculpture, pottery, paintings, and architecture that feature graphic representations of the human form and the art of love. Seeing how romance was represented, communicated, and mythologized from the cave dwellers through the sophisticated Egyptians, Greeks, and Romans gives us new perspectives on history and on our lives today.
18 Miles
Christopher Dewdney reveals to us the invisible rivers in the sky that affect how our weather works, and the rollercoaster of our climate. He details the history of weather forecasting, looking at weather events from ancient history to the present day, and introduces us to the eccentric and determined pioneers of science
How to Develop a Rugby Union Coach
The purpose of this book is to provide developing coaches with the information needed to become excellent in the sport of Rugby Union
D. H. Lawrence
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Marketing, Rhetoric and Control
Marketing, Rhetoric and Control investigates the tensions that surround the place of persuasion (and, more broadly, control) in marketing. Persuasion has variously been seen as an embarrassment to the discipline, a target for anti-marketing sentiment, the source of marketing’s value in the modern organisation, a mysterious black box inside the otherwise rational and logical endeavour of enterprise, and a rather insignificant part of the marketing programme. This book argues that this multifarious reputation for persuasion within marketing stems from the influence of two quite oppositional paradigms – the scientific and the magico-rhetorical – that ebb and flow across the discourses of ...
Love in the Ancient World
In a companion book to the three-part A&E television series, the concept of love in the ancient world is examined, from prehistoric cavemen to the Roman empire, showing that sensuous, steamy, and romantic feelings have existed for thousands of years. TV tie-in.
