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Entrepreneurial Marketing
Just as society has realized the value of entrepreneurs, so entrepreneurs are gradually realizing the value of strategic marketing. In this text the authors explain the substantial role of marketing in the success of small firms which have emerged in the business environment since the late 1980s.
Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference
This volume includes the full proceedings from the 1998 Academy of Marketing Science (AMS) Annual Conference held in Norfolk, Virginia. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behaviour, entrepreneurial marketing, international marketing, advertising, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
The Top 100 International Growth Stocks
One Hundred New Ways to Make Your Money Work Harder Countless foreign stocks routinely outperform the S&P 500, but sending your money halfway around the world can feel risky -- unless you know which stocks to invest in. How can you make informed decisions on the international market? How can you find the Microsoft of Germany or Wal-Mart of France? What stocks should you buy in emerging markets such as Asia and Latin America? The Top 100 International Growth Stocks highlights the best opportunities for creating a diversified portfolio of stable, quality investments. Here are: Detailed company profiles of 100 overseas performers Invaluable ³grading boxes² that rate growth, management quality, and risk factors Share-price performance charts Tips on how and when to purchase foreign stocks and track your investments Scott and Peggy Kalb analyzed more than 10,000 companies before they arrived at their top 100. Their selections have survived and prospered despite recessions, political upheaval, difficult mergers, and tough competition -- because the focus here is on long-term, blue-chip investments.
Encyclopedia of New Venture Management
The Encyclopedia of New Venture Management explores the skills needed to succeed in business, along with the potential risks and rewards and environmental settings and characteristics.
Handbook of Research on International Entrepreneurship
Dana s Handbook is an essential read for international entrepreneurship scholars as well as policymakers and practitioners concerned with the dynamics associated with the international entrepreneurship process. Succinct reviews of the literature and useful summary tables relating to key themes and studies are presented by a number of contributors. . . Paul Westhead, International Small Business Journal This is a formidable and weighty tome. . . More important than sheer quantity is consideration of the quality, and here the broad spread yet eclectic choice of the research papers is most enlightening. The contributing authors have collectively condensed much of the knowledge garnered from the...
Stakeholder thinking in marketing
Stakeholder thinking in marketingStakeholder thinking is becoming a "core" part of marketing as well as other businessrelated disciplines. A search of the business source primmer database found that priorto 1995 there are 58 articles using the term stakeholder in their title and 27 academicmarketing related articles with stakeholder as a key term. The interest in stakeholdertheory has however grown rapidly, between January 2000 and November 2004 therewere 228 articles using stakeholder theory in the title and 140 academic marketingrelated journal articles that examined stakeholder issues. In fact the American Marketing Association's (AMA, 2004) new definition ofmarketing expressly incorporat...
Handbook of Research in Entrepreneurship Education: A general perspective
This authoritative and comprehensive Handbook showcases the nature and benefits of a new wave in entrepreneurship education emerging as a result of revised academicprograms developed to reflect new forms of entrepreneurship. The new paradigm of entrepreneurship education is explored, whilst traditional schooling in the field becomes the subject of reflection and revision. Distinctive material on the specific content of entrepreneurship education is also provided.
Entrepreneurial Marketing
Entrepreneurial Marketing
