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The Spirit of Capitalism According to the Michelin Company
The city of Clermont-Ferrand in central France is inextricably linked to the global tire company Michelin—not only by the industrial, social, and economic realities that tie employees to employer, but also by a multi-generational, regional belief in the company’s entrepreneurial mythos, the so-called “Michelin spirit.” Since the 1980s, transformations in capitalist systems have challenged the Michelin ideology: the end of corporate paternalism, the reduction of the work force, and a new wave of managers have left employees in the region feeling the sting of abandonment. Even in the face of these significant changes, however, the ethnographic enquiry at the heart of this book testifies to the enduring strength of the “spirit of capitalism”: even as the bonds between employees, companies, and their regions are undergoing significant transformation, entrepreneurial myths endure—in part in fear of the end of a secure, organizing structure.
Marketing Michelin
Harp uses the familiar figure of Bibendum and the promotional campaigns designed around him to analyze the cultural assumptions of "belle-epoque" France, including representations of gender, race and class. He also considers Michelin's efforts to promote automobile tourism in France and Europe through its famous "Red Guide" (first introduced in 1900), noting that, in the aftermath of World War I, the company sold tour guides to the battlefields of the Western Front and favourably positioned France's participation in the war as purely defensive and unavoidable. Throughout this period, the company successfully identified the name of Michelin with many aspects of French society, from cuisine and local culture to nationalism and colonialism.
History of Military Cartography
This volume gathers 19 papers first presented at the 5th International Symposium of the ICA Commission on the History of Cartography, which took place at the University of Ghent, Belgium on 2-5 December 2014. The overall conference theme was 'Cartography in Times of War and Peace', but preference was given to papers dealing with the military cartography of the First World War (1914-1918). The papers are classified by period and regional sub-theme, i.e. Military Cartography from the 18th to the 20th century; WW I Cartography in Belgium, Central Europe, etc.
On the Animation of the Inorganic
Throughout human history, people have imagined inanimate objects to have intelligence, language, and even souls. In our secular societies today, we still willingly believe that nonliving objects have lives of their own as we find ourselves interacting with computers and other equipment. In On the Animation of the Inorganic, Spyros Papapetros examines ideas about simulated movement and inorganic life during and after the turn of the twentieth century—a period of great technical innovation whose effects continue to reverberate today. Exploring key works of art historians such as Aby Warburg, Wilhelm Worringer, and Alois Riegl, as well as architects and artists like Fernand Léger, Mies van d...
Exhibiting War
A comparative study of how museum exhibitions in Britain, Canada and Australia were used to depict the First World War.
Folk Like Me
The lives of the saints are either too grisly for little kids or too saccharine for older ones. But this collection appeals to both groups with a combination of gentle humor and frankness – battle-tested at the author’s weekly chapel services at the school where she teaches. It’s organized into two full school years, with each saint’s story falling on or near his or her special day so that each story can be a springboard to a creative seasonal teaching unit or small festival. Saints represent a wide variety of ethnic and geographic backgrounds.
The Science of Vehicle Dynamics
This textbook offers a comprehensive treatment of vehicle dynamics using an innovative, compelling approach, suitable for engineering students and professionals alike. Written by an authoritative contributor in the fields of applied mathematics and mechanics, it focuses on the development of vehicle models paying special attention to all the relevant assumptions, and providing explanations for each step. Some classical concepts of vehicle dynamics are revisited and reformulated, making this book also interesting for experienced readers. Using clear definitions, sound mathematics, and worked-out exercises, the book helps readers to truly understand the essence of vehicle dynamics for solving practical problems. With respect to the previous edition, which was the recipient of a 2019 TAA Textbook Excellence Award, this thoroughly revised third edition presents a more extensive and in-depth analysis of braking and handling of race cars.
Learning and Teaching Business
Businesses constantly look for ways to achieve better performance, and business schools play an important role through their curricula by teaching such methods and helping budding and experienced managers find innovative paths. The author of this book, Prof. Peter Lorange, a well-accomplished expert at business and academic leadership, draws on a set of reflections from his vast experience in both fields to offer core messages which help in improving business education. The author believes that experience-based reflections tend to be both more interesting and more useful than mere chronological, biographical ones, or conceptual reviews of management dimensions without links to practice. The book helps academics, business school management, and even advanced students understand how to bring a practical focus to learning and teaching business via a holistic curriculum. The book also features a special focus on how to integrate family business perspectives to the curriculum.
