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Marketing Research
"Marketing research can be a daunting subject if not taught correctly. The mere mention of inferential statistics or statistical significance causes many students to close their minds and develop a mental block towards the topic. This is largely because most texts spend too little time teaching students the basic concepts before ploughing into the analysis of data and associated statistical formulas. Marketing Research follows a simple layout that is easy to read with text that is written in understandable, plain English. It will equip undergraduate marketing students with the skills necessary to plan and conduct basic marketing research projects in an efficient and effective manner, in a business world which demands more and more information on which to base decisions."--Back cover.
Marketing Research
Written for introductory marketing classes, this text explains what information is needed to plan and implement a successful marketing campaign and how to find that data. Including details on finding such relevant facts as the size of a potential market, the shopping and buying habits of consumers in that market, and the competitive and environmental factors that may affect a campaign, this primer will guide readers to become savvy marketing managers.
Introduction to Marketing
With a full explanation on the basic principles of marketing, this guidebook helps readers answer such questions as What is marketing? What is a marketing forecast? and What is the best way to conduct market research? Written by professionals for students and entrepreneurs, this text also features international case studies, numerous up-to-date examples of the latest developments and trends in marketing, and tried and tested information that helps students learn.
South African Travel and Tourism Cases
The travel and tourism industry in South Africa has shown steady growth over the last decade, and many education institutions have therefore introduced new courses to prepare students for careers in the travel and tourism industry.
The Army List
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Making Small Practical
How should one organise a ministry of education which has only a small group of professional staff? Officers must become multi-functional; but what tasks should be grouped together, and how? What styles of management are needed for the highly personalised nature of small states, in which individuals have multiple out-of-work relationships as well as formal in-work ones? What arrangements can be made for career paths in a small organisation? And how can small ministries best manage the demands of regional and international linkages?These are among questions addressed in this book. It is the product of a pan-Commonwealth project in which officers from small ministries contributed practical insights. Experiences have been distilled and analysed, and are presented in a lively and readable format for both administrators and trainers.A companion book contains 14 case studies in a country-by-country format. Also available from the Commonwealth Secretariat, it is entitled Ministries of Education in Small States: Case Studies of Organisation and Management.
