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Communicator-in-Chief
Communicator-in-Chief: How Barack Obama Used New Media Technology to Win the White House examines the fascinating and precedent-setting role new media technologies and the Internet played in the 2008 presidential campaign that allowed for the historic election of the nation's first African American president. It was the first presidential campaign in which the Internet, the electorate, and political campaign strategies for the White House successfully converged to propel a candidate to the highest elected office in the nation. The contributors to this volume masterfully demonstrate how the Internet is to President Barack Obama what television was to President John Kennedy, thus making Obama a truly twenty-first century communicator and politician. Furthermore, Communicator-in-Chief argues that Obama's 2008 campaign strategies established a model that all future campaigns must follow to achieve any measure of success. The Barack Obama campaign team astutely discovered how to communicate and motivate not only the general electorate but also the technology-addicted Millennial Generation - a generational voting block that will be a juggernaut in future elections.
Media Relations and the Modern First Lady
Media Relations and the Modern First Lady: From Jacqueline Kennedy to Melania Trump examines the communication strategies first ladies and their teams have used to manage press and public interest in their private lives, to promote causes close to their hearts, and to shape their public image. Starting with Jacqueline Kennedy, who was the first to have a staffer with the title “press secretary,” each chapter explores the relationship between a first lady and the media, the role played by her press secretary and communication staff in cultivating this relationship, and the first lady’s media coverage. Contributors exploring the following questions: How effective were the media relations...
Almost Madam President
All around the world women are presidents and prime ministers, yet in America, we have yet to elect the first woman president. When Barack Obama accepted the nomination as the Democratic candidate for president in 2008, the media were quick to point out that Hillary Clinton lost. Yet Clinton won almost 18 million votes and was the first front- runner woman candidate. Almost Madam President: Why Hillary Clinton 'Won' in 2008 argues that Hillary Clinton gained more than she lost in her bid for the presidency. This book takes the reader on a rhetorical journey through Hillary Clinton's 2008 presidential campaign, focusing on Clinton's sophisticated 'You Tube' style announcement speech, the debates, and the many notable stump speeches and media events on the campaign trail. Along the way Gutgold examines the obstacles and opportunities of women as presidential candidates.
Cracked but Not Shattered
Cracked But Not Shattered: Hillary Rodham Clinton's Unsuccessful Campaign for the Presidency thoroughly analyzes Hillary Clinton's 2008 campaign for the Democratic Party's presidential nomination with an eye to identifying what went wrong_why, as the frontrunner, she ended up not breaking 'the glass ceiling.' The volume's contributors examine multiple issues in attempt to answer this question, from usual campaign communication topics such as Clinton's rhetoric, debate performance, and advertising to the ways in which she was treated by the media. Although her communication was flawed and the media coverage of her did reflect biases, these essays demonstrate how Clinton's campaign was in trouble from the start because of her gender, status as a former First Lady, and being half of a political couple. Cracked But Not Shattered provides keen insight into the historic 2008 democratic primaries that will particularly intrigue scholars and students of political communications.
Centrist Rhetoric
What exactly is happening when politicians evoke a center space beyond partisan politics to advance what are unmistakably political arguments? Drawing from an analysis of pivotal speeches surrounding Bill Clinton's 1992 presidential campaign and first term in office, Centrist Rhetoric: The Production of Political Transcendence in the Clinton Presidency takes an extended look at this question by showing how the possibility of political transcendence takes form in the rhetoric of the political center. Faced with a divided and shrinking party, and later with a pitched battle against a resurgent conservative movement, Clinton used the image of a political center, a "third way" beyond liberal and...
Telling Political Lives
This book investigates the autobiographical writings of Barbara Jordan, Patricia Schroeder, Geraldine Ferraro, Elizabeth Dole, Wilma Mankiller, Hillary Rodham Clinton, Madeleine Albright, and Christine Todd Whitman. These eight women represent the diversity that permeates the cultural backgrounds, life adventures, and ideologies women bring to the political table. From differences in race, class, and geographic location, to variations in personal and family experiences, religious beliefs, and political ideology, these women illustrate many of the divergent standpoints from which women craft their lives in the United States. Each essay focuses on the autobiographical text as political discour...
Nuclear Legacies
Although the Cold War is commonly considered 'over,' the legacies of that conflict continue to unfold throughout the globe. One site of post-Cold War controversy involves the consequences of U.S. nuclear weapons production for worker safety, public health, and the environment. Over the past two decades, citizens, organizations, and governments have passionately debated the nature of these consequences, and how they should be managed. This volume clarifies the role of communication in creating, maintaining, and transforming the relationships between these parties, and in shaping the outcomes of related organizational and political deliberations. Providing various perspectives on nuclear culture and discourse, this anthology serves as a model of interdisciplinary communication scholarship that cuts across the subfields of political, environmental, and organizational communication studies, and rhetoric.
Us against Them
Us against Them: The Political Culture of Talk Radio examines the phenomenon of talk radio and the role that it plays in the American political process as well as popular culture. Among the central questions addressed is a basic one regarding why people choose to listen to political talk instead of music. Do they listen to get objective information on both sides of political issues to help them make their own voting decisions, or do they seek out the hosts and content that simply validates their own beliefs? After a consideration of the history of talk radio as well as where the industry stands today in terms of audience demographics and advertiser support, Randy Bobbitt takes a theoretical look at how talk radio may or may have not impacted political issues and campaigns from the 1950s through the 2006 mid-term election, as well as the real impact of talk radio on the 2008 presidential campaign. Finally, Bobbitt considers the future of political talk radio in light of the newest threat to the First Amendment: the possible return of the Fairness Doctrine, a twentieth century law that once required broadcasters to provide politically balanced programming.
Rhetorical Criticism
Covering a broad range of rhetorical perspectives, Rhetorical Criticism: Perspectives in Action presents a thorough, accessible, and well-grounded introduction to rhetorical criticism. Featuring nineteen chapters written by nationally recognized scholars, the volume offers the most comprehensive introduction to rhetorical criticism available.
The Rhetoric of Pope John Paul II
From the downfall of communism in Eastern Europe to his devotion to Mary to his championing of social justice and orthodox theology, this book examines Pope John Paul II's several moments of persuasive finesse as well as instances when his message could have been crafted more effectively. Written by Catholics, Protestants, Mormons, agnostics, and atheists, the chapters approach the Pope with varying degrees of admiration, but always with intellectual respect.
