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Critical Studies in Media Commercialism
This collection of essays explores the trends, methods and consequences of media commercialism in the late 20th century. Each deals with a different aspect of contemporary commercial media culture, providing a comprehensive and insightful critique.
School Commercialism
Pizza Hut's Book It! program rewards students with pizza for meeting their reading goals. Toys R Us paid a Kansas school five dollars for each student who took its toy survey. Cisco Systems donated internet access to a California elementary school, asking in return for the school choir to sing the company's praises while wearing Cisco t-shirts. Kids today face a barrage of corporate messages in the classroom. In School Commercialism , education expert Alex Molnar traces marketing in American schools over the last twenty-five years, raising serious questions about the role of private corporations in public education. Since the 1990s, Molnar argues, commercial activities have shaped the struct...
Commercialism and Journalism
DigiCat Publishing presents to you this special edition of "Commercialism and Journalism" by Hamilton Holt. DigiCat Publishing considers every written word to be a legacy of humankind. Every DigiCat book has been carefully reproduced for republishing in a new modern format. The books are available in print, as well as ebooks. DigiCat hopes you will treat this work with the acknowledgment and passion it deserves as a classic of world literature.
Professionalism and Commercialism in Australian Cricket
This book focuses on the development of cricket in Australia, with a focus on the commercial and professional aspects of the game. It takes a historical approach and analyses the reasons behind the ebbs and flows of commercialisation in the game. It also applies economic analysis to help provide it with some original insights into the way in which the game is structured and has developed in Australia. The book would be of interest to a range of people both in Australia and abroad, who are interested in the manner in which sport in the modern world has become a commercialised pursuit.
Commercialism, Coercion, and Community in Archives
This book explores strategies to integrate commercial and community processes into the business model of archives within the political and economic context of the Big Society programming in the United Kingdom. The present study draws on literature from the libraries and museums sector, as well as strategic plans from within the archival sector to synthesize effective strategies for adapting cultural resources to commoditised systems while maintaining the integrity of collections and core. This methodology includes figures on volunteering in UK heritage organisations as a means of establishing a profile for volunteers in archives and better assessing the equity of access to opportunity at the lower levels of the career structure. Issues directly pertinent to this study include volunteerism, localism, the value of postgraduate training, displacement, talent acquisition and development, and the long-term diversification of the professional profile.
An All-consuming Century
The victory of consumerism in America was not a foregone conclusion. The United States has traditionally been home to the most aggressive and thoughtful critics of consumption such as Puritanism and Prohibition. This work offers a history of how market forces came to dominate American life.
Schools Or Markets?
This book challenges readers to consider the consequences of commercialism and business influences on and in schools. Critical essays examine the central theme of commercialism via a unique multiplicity of real-world examples. Topics include: *privatization of school food services; *oil company ads that act as educational policy statements; *a parent's view of his child's experiences in a school that encourages school-business partnerships; *commercialization and school administration; *teacher union involvement in the school-business partnership craze currently sweeping the nation; *links between education policy and the military-industrial complex; *commercialism in higher education, inclu...
Consuming Schools
The increasing prevalence of consumerism in contemporary society often equates happiness with the acquisition of material objects. Consuming Schools describes the impact of consumerism on politics and education and charts the increasing presence of commercialism in the educational sphere through an examination of issues such as school-business partnerships, advertising in schools, and corporate-sponsored curriculum. First linking the origins of consumerism to important political and philosophical thinkers, Trevor Norris goes on to closely examine the distinction between the public and the private sphere through the lens of twentieth-century intellectuals Hannah Arendt and Jean Baudrillard. Through Arendt's account of the human activities of labour, work, and action, and the ensuing eclipse of the public realm and Baudrillard's consideration of the visual character of consumerism, Norris examines how school commercialism has been critically engaged by in-class activities such as media literacy programs and educational policies regulating school-business partnerships.
