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Free Time
The history of leisure time, from the earliest societies to the work-from-home era Free time, one of life’s most precious things, often feels unfulfilling. But why? And how did leisure activities transition from strolling in the park for hours to “doomscrolling” on social media for thirty minutes? Today, despite the promise of modern industrialization, many people experience both a scarcity of free time and a disappointment in it. Free Time offers a broad historical explanation of why our affluent society does not afford more time away from work and why that time is often unsatisfying. Gary S. Cross explores the cultural, social, economic, and political history, especially of the past ...
Men to Boys
When did maturity become the ultimate taboo? Men have gone from idolizing Cary Grant to aping Hugh Grant, shunning marriage and responsibility well into their twenties and thirties. Gary Cross, renowned cultural historian, identifies the boy-man and his habits, examining the attitudes and practices of three generations to make sense of this gradual but profound shift in American masculinity. Cross matches the rise of the American boy-man to trends in twentieth-century advertising, popular culture, and consumerism, and he locates the roots of our present crisis in the vague call for a new model of leadership that, ultimately, failed to offer a better concept of maturity.
An All-consuming Century
The victory of consumerism in America was not a foregone conclusion. The United States has traditionally been home to the most aggressive and thoughtful critics of consumption such as Puritanism and Prohibition. This work offers a history of how market forces came to dominate American life.
Time and Money
In a broad historical analysis, Time and Money explains why consumer culture is biased towards goods and against free time. Gary Cross draws on the American, British and French experience in the 1920s and 1930s to explore popular consumerism.
Consumed Nostalgia
Nostalgia isn't what it used to be. For many of us, modern memory is shaped less by a longing for the social customs and practices of the past or for family heirlooms handed down over generations and more by childhood encounters with ephemeral commercial goods and fleeting media moments in our age of fast capitalism. This phenomenon has given rise to communities of nostalgia whose members remain loyal to the toys, television, and music of their youth. They return to the theme parks and pastimes of their upbringing, hoping to reclaim that feeling of childhood wonder or teenage freedom. Consumed nostalgia took definite shape in the 1970s, spurred by an increase in the turnover of consumer good...
A Quest for Time
This title is part of UC Press's Voices Revived program, which commemorates University of California Press’s mission to seek out and cultivate the brightest minds and give them voice, reach, and impact. Drawing on a backlist dating to 1893, Voices Revived makes high-quality, peer-reviewed scholarship accessible once again using print-on-demand technology. This title was originally published in 1989.
Packaged Pleasures
From the candy bar to the cigarette, records to roller coasters, a technological revolution during the last quarter of the nineteenth century precipitated a colossal shift in human consumption and sensual experience. Food, drink, and many other consumer goods came to be mass-produced, bottled, canned, condensed, and distilled, unleashing new and intensified surges of pleasure, delight, thrill—and addiction. In Packaged Pleasures, Gary S. Cross and Robert N. Proctor delve into an uncharted chapter of American history, shedding new light on the origins of modern consumer culture and how technologies have transformed human sensory experience. In the space of only a few decades, junk foods, ci...
Freak Show Legacies
"Society has long been fascinated with the freakish, shocking and strange. In this book Gary Cross shows how freakish elements have been embedded in modern popular culture over the course of the 20th century despite the evident disenchantment with this once widespread cultural outlet. Exploring how the spectacle of freakishness conflicted with genteel culture, he shows how the condemnation of the freak show by middle-class America led to a transformation and merging of genteel and freak culture through the cute, the camp and the creepy. Though the carnival and circus freak was marginalised by the 1960s and had largely disappeared by the 1980s, forms of freakish culture survived and today app...
Time and Money
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Worktowners at Blackpool
Gary Cross publishes the findings of this largely forgotten study by the Mass-Observers who followed the annual pilgrimage of labourers to Blackpool, hoping to discover what attracted workers to this centre of Victorian culture.
