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The Big Book of Concepts
Concepts embody our knowledge of the kinds of things there are in the world. Tying our past experiences to our present interactions with the environment, they enable us to recognize and understand new objects and events. Concepts are also relevant to understanding domains such as social situations, personality types, and even artistic styles. Yet like other phenomenologically simple cognitive processes such as walking or understanding speech, concept formation and use are maddeningly complex. Research since the 1970s and the decline of the "classical view" of concepts have greatly illuminated the psychology of concepts. But persistent theoretical disputes have sometimes obscured this progress. The Big Book of Concepts goes beyond those disputes to reveal the advances that have been made, focusing on the major empirical discoveries. By reviewing and evaluating research on diverse topics such as category learning, word meaning, conceptual development in infants and children, and the basic level of categorization, the book develops a much broader range of criteria than is usual for evaluating theories of concepts.
The Advertising Concept Book
Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. Exercises throughout help the reader judge their own work and that of others. By getting to the heart of the creative process in a way that other guides dont, the book can help anyone produce better advertising. This new edition features a thoroughly revised and updated chapter on interactive advertising, with new exercises and some thirty new illustrations. 'Invaluable' Creative Review 'Enormously encouraging, practical and entertaining. If this book could stand in front of a class (of creative students) and talk, I'd be out of a job.' Tony Cullingham, Course Director, The Watford Creative Advertising Course, West Herts College
Key Concepts in Public Archaeology
This book provides a broad overview of the key concepts in public archaeology, a research field that examines the relationship between archaeology and the public, in both theoretical and practical terms. While based on the long-standing programme of undergraduate and graduate teaching in public archaeology at UCL’s renowned Institute of Archaeology, the book also takes into account the growth of scholarship from around the world and seeks to clarify what exactly ‘public archaeology’ is by promoting an inclusive, socially and politically engaged vision of the discipline. Written for students and practitioners, the individual chapters provide textbook-level introductions to the themes, t...
Political Concepts
This book offers a sophisticated analysis of central political concepts in the light of recent debates in political theory. It introduces readers to some of the main interpretations, pointing out their strengths and weaknesses, including a broad range of the main concepts used in contemporary debates on political theory. It tackles the principle concepts employed to justify any policy or institution and examines the main domestic purposes and functions of the state. It goes on to study the relationship between state and civil society and finally looks beyond the state to issues of global concern and inter-state relations.
The Architecture Concept Book
Inspired by the complexity and heterogeneity of the world around us, and by the rise of new technologies and their associated behaviors, The Architecture Concept Book seeks to stimulate young architects and students to think outside of what is often a rather conservative and self-perpetuating professional domain and to be influenced by everything around them. Organized thematically, the book explores thirty- five architectural concepts, which cover wide- ranging topics not always typically included in the study of architecture. James Tait traces the connections between concepts such as familiarity, control, and memory and basic architectural components such as the entrance, arch, columns, and services, to social phenomena such as gathering and reveling, before concluding with texts on shelter, relaxing, and working. Even in this digital age, Tait insists that "we must always think before we design. We must always have a reason to build." Each theme is accompanied by photographs, plans, and illustrations specially drawn by the author to explain spatial ideas, from the small scale to the urban.
Key Concepts in Geography
"This book clearly outlines key concepts that all geographers should readily be able to explain. It does so in a highly accessible way. It is likely to be a text that my students will return to throughout their degree." - Dr Karen Parkhill, Bangor University "The editors have done a fantastic job. This second edition is really accessible to the student and provides the key literature in the key geographical terms of scale, space, time, place and landscape." - Dr Elias Symeonakis, Manchester Metropolitan University "An excellent introductory text for accessible overviews of key concepts across human and physical geography." - Professor Patrick Devine-Wright, Exeter University Including ten ne...
Concepts of Simultaneity
Publisher description
Species Concepts in Biology
Frank E. Zachos offers a comprehensive review of one of today’s most important and contentious issues in biology: the species problem. After setting the stage with key background information on the topic, the book provides a brief history of species concepts from antiquity to the Modern Synthesis, followed by a discussion of the ontological status of species with a focus on the individuality thesis and potential means of reconciling it with other philosophical approaches. More than 30 different species concepts found in the literature are presented in an annotated list, and the most important ones, including the Biological, Genetic, Evolutionary and different versions of the Phylogenetic S...
Conceptual Development
This book examines a key issue in current cognitive theories - the nature of representation. Each chapter is characterized by attempts to frame hot topics in cognitive development within the landscape of current developmental theorizing and the past legacy of genetic epistemology. The chapters address four questions that are fundamental to any developmental line of inquiry: How should we represent the workings and contents of the mind? How does the child construct mental models during the course of development? What are the origins of these models? and What accounts for the novelties that are the products and producers of developmental change? These questions are situated in a historical con...
