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Models in Microeconomic Theory covers basic models in current microeconomic theory. Part I (Chapters 1-7) presents models of an economic agent, discussing abstract models of preferences, choice, and decision making under uncertainty, before turning to models of the consumer, the producer, and monopoly. Part II (Chapters 8-14) introduces the concept of equilibrium, beginning, unconventionally, with the models of the jungle and an economy with indivisible goods, and continuing with models of an exchange economy, equilibrium with rational expectations, and an economy with asymmetric information. Part III (Chapters 15-16) provides an introduction to game theory, covering strategic and extensive ...
The Handbook of Experimental Economic Methodology, edited by Guillaume R. Fr chette and Andrew Schotter, aims to confront and debate the issues faced by the growing field of experimental economics. For example, as experimental work attempts to test theory, it raises questions about the proper relationship between theory and experiments. As experimental results are used to inform policy, the utility of these results outside the lab is questioned, and finally, as experimental economics tries to integrate ideas from other disciplines like psychology and neuroscience, the question of their proper place in the discipline of economics becomes less clear. This book contains papers written by some o...
This volume includes the full proceedings from the 2009 World Marketing Congress held in Oslo, Norway with the theme Marketing in Transition: Scarcity, Globalism, & Sustainability. The focus of the conference and the enclosed papers is on marketing thought and practices throughout the world. This volume resents papers on various topics including marketing management, marketing strategy and consumer behavior. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research and practice. Among its services to members and the community at large, the Academy offers co...
The theory of revealed preference has a long, distinguished tradition in economics but lacked a systematic presentation of the theory until now. This book deals with basic questions in economic theory and studies situations in which empirical observations are consistent or inconsistent with some of the best known economic theories.
Professor Lancaster has made a major contribution to consumer theory. His work on the consumer's decision-making process has been particularly influential. This coherent thematic selection of his most important recent essays, some of which are published here for the first time, reflect the major features of Professor Lancaster's work. The essays form a unified collection on consumer choice and product variety and will be essential reading for any economist with an interest in the most recent developments in modern microeconomics.
'Marketing Without Advertising' analyzes the role, narratives, and behaviour of consumption in Cuba since 1959. It documents how consumer behaviour has changed ssince the pre-revolutionary period, with special focus on the early 1990s.
Standard economic theory of consumer behaviour considers consumers' preferences, their incomes and commodity prices to be the determinants of consumption. However, consumption takes time and no consumer has more - or less - than 168 hours per week. This simple fact is almost invisible in standard theory, and takes the centre stage in this book. Whe
Every day people frequently have to make a choice. For practical and scientific reasons therefore it is interesting to know what choices they make and how they arrive at them. An approach to this question can be made via psychology. However, it is also possible to approach it on a more formal basis. In this book Dr. Wedde pohl describes the logical structure of an individual's rational choice. It is this formal, logical approach to the decision problem that makes the book interesting reading matter for all those who are engaged in the study of individual choice. The introduction apart this study may be divided into two parts. The first part, consisting of chapters II and III, deals with choi...