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Content Analysis
The Second Edition of Content Analysis: An Introduction to Its Methodology is a definitive sourcebook of the history and core principles of content analysis as well as an essential resource for present and future studies. The book introduces readers to ways of analyzing meaningful matter such as texts, images, voices - that is, data whose physical manifestations are secondary to the meanings that a particular population of people brings to them. Organized into three parts, the book examines the conceptual and methodological aspects of content analysis and also traces several paths through content analysis protocols. The author has completely revised and updated the Second Edition, integratin...
The SAGE Encyclopedia of Communication Research Methods
Communication research is evolving and changing in a world of online journals, open-access, and new ways of obtaining data and conducting experiments via the Internet. Although there are generic encyclopedias describing basic social science research methodologies in general, until now there has been no comprehensive A-to-Z reference work exploring methods specific to communication and media studies. Our entries, authored by key figures in the field, focus on special considerations when applied specifically to communication research, accompanied by engaging examples from the literature of communication, journalism, and media studies. Entries cover every step of the research process, from the ...
Content Analysis
Content Analysis offers a comprehensive overview of the variation within content analysis, along with detailed descriptions of three approaches found in the contemporary literature: basic content analysis, interpretive content analysis and qualitative content analysis. This book provides an inclusive, and carefully differentiated, examination of contemporary content analysis research purposes and methods. Such a book is not currently available. Chapter One examines the conceptual base and history of content analysis, then the next three chapters examine each approach to content analysis in depth, using brief illustrative exemplar studies. Each of the methodology chapters employs a consistent...
The Content Analysis Guidebook
Content analysis is a complex research methodology. This book provides an accessible text for upper level undergraduates and graduate students, comprising step-by-step instructions and practical advice.
The Content Analysis Reader
Compiled and edited by a recognized leader in the field and author of the best-selling text on content analysis of recent times.
Qualitative Content Analysis
In eight clear-cut steps, this book provides a systematic introduction to qualitative content analysis and how you can use it in each stage of your research project, no matter the type or amount of data. Developed by a leading expert in the field and based on years of teaching experience, this book offers an essential framework for interpreting qualitative data for any social sciences student or researcher. To support you in choosing the best approach for your research, this book includes: · Examples of how QCA can be applied to various research processes · An introduction to text analysis and its different approaches · Discussions of how to use QCA software to benefit your research · An online how-to manual to help you get the most out of QCAmap software. It also introduces the process of scientific research, and integrates qualitative and quantitative analysis into the step-by-step approach.
The Content Analysis Guidebook
Content analysis is one of the most important but complex research methodologies in the social sciences. In this thoroughly updated Second Edition of The Content Analysis Guidebook, author Kimberly Neuendorf draws on examples from across numerous disciplines to clarify the complicated aspects of content analysis through step-by-step instruction and practical advice. Throughout the book, the author also describes a wide range of innovative content analysis projects from both academia and commercial research that provide readers with a deeper understanding of the research process and its many real-world applications.
Research in Technical Communication
The purpose of this cutting-edge collection of essays is threefold: first, it presents the principles of data collection and interpretation or the methodological distinctions of a particular method appropriate to technical communication research. Second, it discusses the foundational principles of the methodologies given the primary discipline in which they were created and applied. Finally, it reflects upon the process of importing and employing these methodologies into the research field of technical communication, and on how technical communication research has contributed to the development and application of these methodologies. Written by many noted scholars in the field and presenting a wide range of research methods, Research in Technical Communication combines theory and practice. Both technical communicators and industry researchers who want to learn more about workplace research and methodologies will find it invaluable, as will beginning and advanced scholars, who will find much that is useful in its variety of subjects.
