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Cosmetics Marketing
Discover the tools required to pursue your career in cosmetics marketing. Through an in-depth analysis of this fast-growing and complex industry, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry provides thought-provoking, industry-led exercises and case studies to demonstrate the role of aesthetics, authentic communication, emerging technologies, cultural trends, and the measurement of marketing efforts. There are also practical, beautifully illustrated resources for entering the field, exercises for boosting creativity, preparations for interviews, as well as an overview of the beauty products and theory used by makeup artists and product developers. With a focus on the evolution of the industry and its social responsibilities in terms of inclusivity and sustainability, this is a core text for cosmetics courses in marketing and business at the undergraduate and graduate levels. Cosmetics Marketing is the ultimate guide to this powerful, multi-billion dollar global industry and will influence and support the next generation of leaders in beauty.
Painted Faces
Susan Stewart guides the reader through the bewildering, fascinating and complex story of cosmetics, from the ancient world to the present day.
Cosmetics in Shakespearean and Renaissance Drama
This original study examines how the plays of Shakespeare and other Renaissance dramatists reflect and engage with the early modern discourse of cosmetics.
Cosmeceuticals and Active Cosmetics
Cosmeceuticals and Active Cosmetics discusses the science of nearly two dozen cosmeceuticals used today. This third edition provides ample evidence on specific cosmeceutical substances, their classes of use, skin conditions for which they are used, and points of interest arising from other considerations, such as toxicology and manufacturing. The b
Chemistry and Technology of the Cosmetics and Toiletries Industry
Organized on a product category basis, this volume provides an up-to-date review of the cosmetics and toiletries industry in a readily digestible form. Authors discuss the rationale of raw materials selection, the formulation and development of products that meet the demands of an international market place, product performances, and safety and quality aspects.
Cosmetics and Dermatologic Problems and Solutions
Cosmetics for skin, hair, and nails play a vital part in the management and treatment of many dermatological conditions; unfortunately, they may also at times be the cause of some dermatological problems. They are therefore subjects where dermatologists need to be aware of the major commercial developments taking place, in addition to the many comm
Discovering Cosmetic Science
Welcome to this ‘novice’s guide’. At last a book that explains the real science behind the cosmetics we use. Taking a gentle approach and a guided journey through the different product types, we discover that they are not as superficial as often thought and learn that there is some amazing science behind them. We shall uncover some of the truths behind the myths and point out some interesting facts on our way. Did you know? Vitamin E is the world’s most used cosmetic active ingredient. At just 1mm thick, your amazing skin keeps out just about everything it’s exposed to – including your products! A ‘chemical soup’ of amino acids, urea, mineral salts and organic acids act as ‘water magnets’ in the skin keeping it naturally moisturised. Discovered centuries ago, iron oxides (yes, the same chemicals as rust) are still commonly used inorganic pigments in foundations. A lipstick is a fine balance of waxes, oils and colourants to keep the stick stable and leave an even gloss on your lips.
The Language of Cosmetics Advertising
This book offers a cross-cultural comparison of French and British cosmetics advertisements and explores how the discourse of beauty advertising represents ideas about femininity in French and English language contexts. As the global beauty industry expands and consumers become more critical of the claims made, the topic of cosmetics advertising discourse is examined using Feminist Critical Discourse Analysis. One common theme underlying most cosmetics advertising discourse is that the female body always requires ‘work’ to fix its ‘problems’: flat skin, dry hair, and so on. The author uses themes of language and gender, media and identity, and advertising across cultures to expose exactly what is going on in the language of cosmetics advertising and to offer a first step towards challenging these ideas and thinking about alternatives.
Cosmetic Creams
A guide to cosmetic creams that focuses on formulation, production, and safety concerns Cosmetic Creams: Development, Manufacture and Marketing of Effective Skin Care Products puts the focus on the structure and formulation of a cosmetic cream, the production process, the effect of each ingredient, as well as safety considerations. Comprehensive in scope, the book contains a basic definition of cosmetics and describes the types of skin creams currently on the market, the major ingredients used, and example compositions. The author, Wilfried Rähse?a noted expert on the topic?offers guidelines for estimating manufacturing costs and includes procedures for an effective safety assessment. The b...
