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Summary of Cristiane Correa's Dream Big
Please note: This is a companion version & not the original book. Sample Book Insights: #1 Brazilian businessman Jorge Paulo Lemann was traveling in the Gobi desert in 2008 when his Blackberry started ringing non-stop. He was on holiday with his wife, Susanna, and a couple of friends - former Brazilian president Fernando Henrique Cardoso and his wife, Ruth. They were anxious to see one of the world’s largest deserts. #2 The Brazilian threesome, led by Jorge Lemann, bought control of the Rio-based brewer in 1989. They knew nothing about the beer industry, but they were able to make money through an investment bank called Garantia. #3 The American brewer, Anheuser-Busch, was like a doting mo...
Dream Big
“My friend – and now partner – Jorge Paulo and his team are among the best businessmen in the world. He is a fantastic person and his story should be an inspiration to everybody, as it is for me.” – Warren Buffett In just over forty years, Jorge Paulo Lemann, Marcel Telles and Beto Sicupira built the biggest empire in the history of Brazilian capitalism and launched themselves onto the world stage in an unprecedented way. Over the past five years, they have acquired no fewer than three globally-recognized American brands: Budweiser, Burger King and Heinz. This has been achieved as discreetly as possible and they have shunned any personal publicity. The management method they develo...
Local leadership lessons
This new issue in the CCBS leadership series provides you with a comprehensive country-specific analysis of culturally endorsed leadership practices and expectations for: Brazil, Chile, Costa Rica, the Emirates, Hungary, Israel, Japan, México, Morocco, Pakistan, Qatar, Serbia, South Africa, Switzerland, Thailand, Turkey, Ukraine, and last but not least the United States of America. This book provides a reference for senior executives or those aiming to obtain a cross-border career, to understand cultural differences across societies, and how to act socially desirable. This publication contains contributions from more than 90 researchers from 29 countries who participated in the ‘Cross-Cultural Business Skills’ elective offered by the Amsterdam University of Applied Sciences (HvA).
Beyond Entrepreneurship 2.0
______________________________ NEARLY THIRTY YEARS AGO, Stanford University faculty members Jim Collins and Bill Lazier showed you how to turn an entrepreneurial business into an enduring great company. Beyond Entrepreneurship became a leadership staple, particularly among small and early-stage companies. And while Collins would go on to write a series of famous bestsellers that have sold more than ten million copies worldwide, this lesser-known early work remains the favourite of many of his loyal readers. Now, with Beyond Entrepreneurship 2.0, Collins re-shares the timeless insights in Beyond Entrepreneurship alongside new perspectives gleaned after decades of additional research into what...
FUSION
'Leaders everywhere are trying to build great brands, but few realise how powerfully brands are shaped by the cultures of their organizations. This compelling book shows how.' -Adam Grant, New York Times bestselling author of Originals and Give and Take In FUSION, Denise Lee Yohn examines some of the world's greatest organizations and reverse-engineers their greatness - specifically how they've integrated what's on the inside (culture) with what's on the outside (brand) for remarkable results. Through detailed case studies, interviews with industry leaders, findings from respected academic research and drawing on her own experience working with extraordinary brands across a broad range of se...
The Heineken Story
Heineken is known all around the world, but few of the drinkers who eagerly watch the foam rise in their glass have heard of the business ploys, marketing tricks and extraordinary characters that transformed the Dutch family business into a global brand. Taking us on a journey from a small brewery in Amsterdam in 1864 to the present day, The Heineken Story tells the remarkable and sometimes controversial true story of one of the world's largest brewing companies, and of Alfred 'Freddy' Heineken, the singular business man who secured its position. From spectacular takeovers and inspired marketing campaigns, to a kidnapping that brought in the largest ransom ever paid for an individual, this is a gripping account of the battle for the international beer market. Barbara Smit has experience writing on family drama, marketing and consumer culture, and in The Heineken Story she has put together a narrative that is meticulously researched, and fizzing with competition, personalities and betrayal.
Vendedor de Corpo, Mente e Alma!
A trilogia de vendedor de corpo, mente e alma tem como objetivo principal mostrar o poder que esses três elementos têm quando são trabalhados em harmonia pelo vendedor. Na vida prática, quando temos um objetivo em que nos envolvemos por completo, ou seja, de corpo, mente e alma, geralmente os resultados esperados são alcançados ou, até mesmo, superados, isso porque estamos em harmonia com nosso ser. A metodologia de vendedor de corpo, mente e alma traz uma nova abordagem para o século 21 e, principalmente, joga luz sobre a área de vendas, onde, até agora, muito se explorou sobre os processos e técnicas de vendas. Essa metodologia é focada em comportamentos, habilidades e atitudes...
The Future of Leadership is Collegiality
What does it take to be an effective leader in today's business world? Mike Teke, the CEO of Seriti and well-known entrepreneur, has more experience than most as a leader. His opinion is heeded and followed by many. In The Future of Leadership is Collegiality Mike shares some of his insights on leadership and the approaches that have made him successful. Indeed, it is a book that belongs on the desks of every existing and aspiring entrepreneur, CEO and manager. Mike believes that 'young leaders emulate and mimic experienced leaders – whether the habits they are copying are right or not so right. This happens because young leaders search for ways and means to be recognised, advance in their...
Brazillionaires
Longlisted for the Financial Times Business Book of the Year Award Wealth and power on the trail of the super-rich In 2012, Brazilian tycoon Eike Batista was the eighth richest man in the world, his $30bn fortune built on Brazil's incredible natural resources. By the middle of 2013 he had lost it all, engulfed in scandal. Brazillionaires is a fast-paced account of Batista's rise and fall: a story of helicopter flights, beach-front penthouses and high-speed car crashes. Along the way, it tells the parallel story of Brazil itself, a country caught in the cycle of boom and bust, renewed hope and dashed promise; a country where the hyper-rich are at the heart of the economy - and where their wealth can buy immense political power. Stefan Zweig said in 1941 that Brazil was the country of the future; Brazilians joke that it always will be. Today, rampant corruption and endemic inequality threaten to derail the new Brazilian Dream. The brazillionaires are the key to understanding that dream; through them Brazillionaires tells the story of their country's past, present and future.
The Lonely Quest of Unilever's CEO Paul Polman
When Paul Polman became the CEO of the multinational Unilever in 2009, he set out on a quest to convince his colleagues, his board, and the outside world that companies do not have the right to exist if their only purpose is making money. More importantly, he set out to prove that a company could in fact be both profitable and sustainable. The Great Battle or The Lonely Quest of Unilever's CEO Paul Polman investigates how Polman navigated between making money and doing the right thing. Smit convincingly argues that Polman was too far ahead of his time, but that his ideas about responsible capitalism are the very thing we need to turn the tide.
