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Marketing
"Marketing: Managerial Foundations" provides students with a sound understanding of marketing theory and practice, and does so in an Australian and New Zealand context. It is an introductory text that goes beyond the prescriptive approach. It seeks to meet the needs of a discipline that is now accepted as a fundamental aspect of business and one which needs and deserves an academic base of context, concept and application. No theoretical stone is left unturned as good practice is supported by essential theoretical frameworks. Students will find more discussion of the various arguments that provide views on the foundations and application of marketing. Concepts such as relationship marketing are traced and explored. The book provides a strong foundation for the study of marketing and is essential reading for the newcomer to marketing as well as being a valuable reference for the marketing professional.
Asians in Australia
Asians in Australia provides much of the crucially important data and objective analysis required for a rational discussion about Asian migration. The book includes overview chapters of the politics of Asian migration over the years, the patterns of migration, where Asians have found jobs, and the characteristics of Asian students in Australia. These are followed by detailed chapters on the patterns of migration and settlement of the major migrating Asian communities. The book concludes with an analysis of the results of research contained in earlier chapters, identifying areas of success and problems within the broader Asian community in Australia.
Asians in Australia
The "Asian migration" controversy of the 1980s in Australia was reminiscent of that a century earlier. However, as this first major study of the "new" Asian migration of the 1980s illustrates, the circumstances and characteristics have been vastly different. The study places Asian immigration in a broader international context in which the emigration to Australia is part of a wider pattern of population movements with diplomatic ramifications and economic implications for both Australia and the emigrants' homeland. This study provides key Australian comparative data to set against the extensive Asian emigration in the 1980s to USA, Canada and New Zealand
Parliamentary Papers
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Australia and the Asia-Pacific Challenge
Australia-Asia Paper No 77, published by the Centre for the Study of Australia-Asia Relations (CSAAR), Griffith University, presents a report of the result of a survey of the activities of Queensland-based businesses in Asia. This survey was undertaken between 1993 and 1995 by the Queensland branch of the Australian Insititute of International Affairs, in conjunction with the Asia-Pacific Business Training Program of the CSAAR. Examines factors which affect the conduct of business activities in Asia and is designed to assist firms contemplating entry into the Asian marketplace.
About Face
This study explores how Australia appears to people from to Asian societies with the most significant interactions with Australia. The surveys concentrate on people whose views are on the public record in various media, who significantly reflect opinion in their society, and who can therefore be taken to be both influential and to some extent representative. The results of this comprehensive survey, which suggest Australia has an image problem in the region, are detailed.
Australia-China Relations post 1949
This book challenges the common perceptions of Australian dependence upon great-power allies in the conduct of its foreign relations through a critical examination of Australia's relations with the People's Republic of China. The author focuses on the economic and political dimensions of the policy-making process from the founding of the PRC in 1949 to the present era, against an analytical framework that takes into account both internal and external factors in the formulation and implementation of Australian foreign policy. Informed by political science and international relations, the book differs from the conventional literature on Sino-Australian relations, which has either focused on pu...
