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Selling Forces
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A New Brand of Business
Charles Coolidge Parlin was considered by many to be the founder of market research. Working for the dominant Curtis Publishing Company, he revolutionized the industry by providing added value to advertisers through information about the racial, ethnic, and regional biases of readers and consumers. By maintaining contact with both businesses and customers, Parlin and Curtis publications were able to turn consumer wants into corporate profits. In A New Brand of Business, Douglas Ward provides an intriguing business history that explains how and why Curtis developed its market research division. He reveals the evolution and impact of Parlin’s work, which understood how readers and advertisers in the emerging consumer economy looked at magazines and advertisements. Ward also examines the cultural and social reasons for the development and use of market research—particularly in regard to Curtis’ readership of upper-income elites. The result weaves the stories of Parlin and Curtis into the changes taking place in American business and advertising in the early twentieth century.
LIFE
LIFE Magazine is the treasured photographic magazine that chronicled the 20th Century. It now lives on at LIFE.com, the largest, most amazing collection of professional photography on the internet. Users can browse, search and view photos of today’s people and events. They have free access to share, print and post images for personal use.
Seize the Day
Calvin Jones has finally gotten his life on the right course. At 45, he has escaped a toxic long-term relationship with the mother of his only child, and he loves his job as a high school English teacher in Washington, D.C. Life is good. But then life turns horribly bad. A routine check-up reveals a cancerous spot on his pancreas. The oncologist offers him chemotherapy in the hope that it will extend his life, but Calvin declines and decides to live the best he can, while he can.
Philadelphia Architecture
This updated, comprehensive guide to Philadelphia's architecture will appeal to visitors, residents, and architecture enthusiasts.
A New Brand of Business
Charles Coolidge Parlin was considered by many to be the founder of market research. Working for the dominant Curtis Publishing Company, he revolutionized the industry by providing added value to advertisers through information about the racial, ethnic, and regional biases of readers and consumers. By maintaining contact with both businesses and customers, Parlin and Curtis publications were able to turn consumer wants into corporate profits. In A New Brand of Business, Douglas Ward provides an intriguing business history that explains how and why Curtis developed its market research division. He reveals the evolution and impact of Parlin’s work, which understood how readers and advertisers in the emerging consumer economy looked at magazines and advertisements. Ward also examines the cultural and social reasons for the development and use of market research—particularly in regard to Curtis’ readership of upper-income elites. The result weaves the stories of Parlin and Curtis into the changes taking place in American business and advertising in the early twentieth century.
The Old Man in the Club
He’s the “old guy in the club” who everyone judges and scorns, but there’s so much more to his story—travel into the mind and soul of a complex man on the road to redemption in this riveting, true-to-life novel. Almost everyone who has been to a nightclub has seen him: the “old man in the club.” He’s the graying, balding loner looking totally out of place, like he could be everyone’s father. Or grandfather. And almost everyone’s wondering the same thing: Why is he in here? In Curtis Bunn’s The Old Man in the Club, you learn why. Meet Elliott Thomas, sixty-one years old, and not afraid of spending a night among twenty-something strangers. But his motivation for hanging o...
Light From Many Lamps
A classic treasury of inspiration featuring hundreds of passages and quotations—selected from the wisdom of the ages—offering invaluable insight and guidance on the challenges of daily life. Here are not only the best of the world’s most inspiring thoughts and ideas, but the stories behind them: how they came to be written and what their impact has been on others. A storehouse of inspired and inspiring reading, it is a collection of brief, stimulating biographies as well. There are selections from John Burroughs, Alfred Tennyson, Robert Browning, Elizabeth Barrett Browning, Abraham Lincoln, Franklin D. Roosevelt, William Cullen Bryant, Ralph Waldo Emerson, William Shakespeare, Hippocrates, Confucius, and many others. A distillation of the greatest thoughts, ideas, and philosophies that have been handed down to us through the ages, this is a book to turn to over and over again—a book of moral, spiritual, and ethical guidance—an unfailing source of comfort and inspiration for all.
The Collection of Franklin Imprints in the Museum of the Curtis Publishing Company
In the year 1896 the late Henry V. Massey began to collect Franklin Imprints. He was a man of wide knowledge and of rare good judgment, and was untiring in his search for material bearing the imprint of Franklin, or on which he was known to have been employed. During the eight years of his active collecting he succeeded in bringing together 174 separate items, exclusive of a long run of the Pennsylvania Gazette. It was one of the largest collections that had ever been formed, and was remarkable for the very high average condition of the books as well as for the large number of titles ; yet so quietly had they been gathered that the collection was unknown except to a few of his intimate frien...
