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Selling Forces
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The Curtis Caper
Traces the rise and fall of the Curtis Publishing Company, publishers of The Saturday Evening Post, Holiday, The Ladies' Home Journal.
The Collection of Franklin Imprints in the Museum of the Curtis Publishing Company
In the year 1896 the late Henry V. Massey began to collect Franklin Imprints. He was a man of wide knowledge and of rare good judgment, and was untiring in his search for material bearing the imprint of Franklin, or on which he was known to have been employed. During the eight years of his active collecting he succeeded in bringing together 174 separate items, exclusive of a long run of the Pennsylvania Gazette. It was one of the largest collections that had ever been formed, and was remarkable for the very high average condition of the books as well as for the large number of titles ; yet so quietly had they been gathered that the collection was unknown except to a few of his intimate frien...
How to Sell ...
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A New Brand of Business
Charles Coolidge Parlin was considered by many to be the founder of market research. Working for the dominant Curtis Publishing Company, he revolutionized the industry by providing added value to advertisers through information about the racial, ethnic, and regional biases of readers and consumers. By maintaining contact with both businesses and customers, Parlin and Curtis publications were able to turn consumer wants into corporate profits. In A New Brand of Business, Douglas Ward provides an intriguing business history that explains how and why Curtis developed its market research division. He reveals the evolution and impact of Parlin’s work, which understood how readers and advertisers in the emerging consumer economy looked at magazines and advertisements. Ward also examines the cultural and social reasons for the development and use of market research—particularly in regard to Curtis’ readership of upper-income elites. The result weaves the stories of Parlin and Curtis into the changes taking place in American business and advertising in the early twentieth century.
COLL OF FRANKLIN IMPRINTS IN T
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
The Collection of Franklin Imprints in the Museum of the Curtis Publishing Company; With a Short-Title Check List of All the Books, Pamphlets, Broadsides, &C., Known to Have Been Printed by Benjamin Franklin. Compiled by William J. Campbell
This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work.This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work.As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.
The Curtis Affair
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