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Sold American
  • Language: en
  • Pages: 553

Sold American

At the turn of the twentieth century, an emerging consumer culture in the United States promoted constant spending to meet material needs and develop social identity and self-cultivation. In Sold American, Charles F. McGovern examines the key players active in shaping this cultural evolution: advertisers and consumer advocates. McGovern argues that even though these two professional groups invented radically different models for proper spending, both groups propagated mass consumption as a specifically American social practice and an important element of nationality and citizenship. Advertisers, McGovern shows, used nationalist ideals, icons, and political language to define consumption as the foundation of the pursuit of happiness. Consumer advocates, on the other hand, viewed the market with a republican-inspired skepticism and fought commercial incursions on consumer independence. The result, says McGovern, was a redefinition of the citizen as consumer. The articulation of an "American Way of Life" in the Depression and World War II ratified consumer abundance as the basis of a distinct American culture and history.

Official Gazette of the United States Patent Office
  • Language: en
  • Pages: 1202

Official Gazette of the United States Patent Office

  • Type: Book
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  • Published: 1872
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  • Publisher: Unknown

None

Postal Rates
  • Language: en
  • Pages: 530

Postal Rates

  • Type: Book
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  • Published: 1925
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  • Publisher: Unknown

None

Postal Rates
  • Language: en
  • Pages: 528

Postal Rates

  • Type: Book
  • -
  • Published: 1925
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  • Publisher: Unknown

None

Index of Trademarks Issued from the United States Patent and Trademark Office
  • Language: en
  • Pages: 808

Index of Trademarks Issued from the United States Patent and Trademark Office

  • Type: Book
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  • Published: 1953
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  • Publisher: Unknown

None

Annual Report of the Commissioner of Patents
  • Language: en
  • Pages: 1872

Annual Report of the Commissioner of Patents

  • Type: Book
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  • Published: 1925
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  • Publisher: Unknown

Prior to 1862, when the Department of Agriculture was established, the report on agriculture was prepared and published by the Commissioner of Patents, and forms volume or part of volume, of his annual reports, the first being that of 1840. Cf. Checklist of public documents ... Washington, 1895, p. 148.

The American Essay in the American Century
  • Language: en
  • Pages: 274

The American Essay in the American Century

In modern culture, the essay is often considered an old-fashioned, unoriginal form of literary styling. The word essay brings to mind the uninspired five-paragraph theme taught in schools around the country or the antiquated, Edwardian meanderings of English gentlemen rattling on about art and old books. These connotations exist despite the fact that Americans have been reading and enjoying personal essays in popular magazines for decades, engaging with a multitude of ideas through this short-form means of expression. To defend the essay—that misunderstood staple of first-year composition courses—Ned Stuckey-French has written The American Essay in the American Century. This book uncover...

Society Hill and Old City
  • Language: en
  • Pages: 132

Society Hill and Old City

In the 18th century, Society Hill was home to wealthy merchants and many members of the federal government. In Old City, artisans and workmen lived and worked in small row houses like those on Elfrerth's Alley. As Philadelphia developed, it abandoned its Colonial center. Almost forgotten by 1900, Society Hill had become home to poor immigrants and its once gracious houses had become run-down tenements, shops, and warehouses. Yet, at the same time, Society Hill remained Philadelphia's banking and insurance center. Beginning in the 1960s, under the direction of city planner Edmund Bacon and the National Park Service, this neglected neighborhood was restored. Society Hill and Old City documents how these two neighborhoods looked in the early 1900s. The book's carefully researched narrative and vintage images tell the story of these historic neighborhoods.