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The Spectacle of Intimacy
Love of home life, the intimate moments a family peacefully enjoyed in seclusion, had long been considered a hallmark of English character even before the Victorian era. But the Victorians attached unprecedented importance to domesticity, romanticizing the family in every medium from novels to government reports, to the point where actual families felt anxious and the public developed a fierce appetite for scandal. Here Karen Chase and Michael Levenson explore how intimacy became a spectacle and how this paradox energized Victorian culture between 1835 and 1865. They tell a story of a society continually perfecting the forms of private pleasure and yet forever finding its secrets exposed to ...
Marketing for Attorneys and Law Firms
Marketing for Attorneys and Law Firms presents timely topics which are well-researched and written by a fine array of authors from around the country. As attorneys are becoming more interested in marketing and how it can benefit their practices, this book is an important tool. It aids attorneys as they evaluate and improve old marketing strategies and create new marketing strategies where such advertising was neglected. It is an ideal readings text for today’s attorney and legal consultants who wish to obtain a better insight into select aspects of marketing the law firm.This is the only readings book that focuses on these areas: applications of marketing planning, attorney selection by co...
The Culture of Efficiency
The Culture of Efficiency: Technology in Everyday Life reveals how people are managing, exploiting, and resisting technological developments in the digital age. In this unique volume, distinguished experts from a broad range of fields candidly show how the latest technologies are being used to transform and control nitty-gritty aspects of life from conception onward and the surprising benefits and consequences. Bold and provocative, The Culture of Efficiency is for everyone concerned with efficiency and effectiveness. It offers fresh insights about social trends, practical suggestions for improving everyday life, and vital forecasts about the future of work and leisure. This is essential reading for researchers, professionals, and students in communication, sociology, education, anthropology, psychology, organizational science, operations management, marketing, gender studies, environmental studies, American studies, healthcare, and social policy. Overall, the volume offers a rich interpretation of the meaning of living in a culture of efficiency.
Marketing Research That Pays Off
From Oreos, Jell-O, raisins, and milk to amusement parks, retail centers, ATMs, and mutual funds, the case studies presented in Marketing Research That Pays Off offer you insight into how actual companies have used market research to successfully solve marketing problems. Editor Larry Percy has collected a series of cases from consumer, service, and industrial marketing executives that provides a problem/solution look at how to address major marketing issues with marketing research. The studies presented cover such topics as communications issues, new product introduction, brand equity, brand positioning, and sales analysis. Because they represent successful applications of marketing researc...
Proceedings of the 1992 Academy of Marketing Science (AMS) Annual Conference
This volume includes the full proceedings from the 1992 Academy of Marketing Science (AMS) Annual Conference held in San Diego, California. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, retailing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, the Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
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Proceedings of the 1990 Academy of Marketing Science (AMS) Annual Conference
This volume includes the full proceedings from the 1990 Academy of Marketing Science (AMS) Annual Conference held in New Orleans, Louisiana. The research and presentations offered in this volume cover many aspects of marketing science including marketing strategy, consumer behavior, international marketing, industrial marketing, marketing education, among others. Founded in 1971, the Academy of Marketing Science is an international organization dedicated to promoting timely explorations of phenomena related to the science of marketing in theory, research, and practice. Among its services to members and the community at large, the Academy offers conferences, congresses and symposia that attract delegates from around the world. Presentations from these events are published in this Proceedings series, which offers a comprehensive archive of volumes reflecting the evolution of the field. Volumes deliver cutting-edge research and insights, complimenting the Academy’s flagship journals, Journal of the Academy of Marketing Science (JAMS) and AMS Review. Volumes are edited by leading scholars and practitioners across a wide range of subject areas in marketing science.
