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Grace Meets Grit
There is no mistaking that inequality in the workplace is still prevalent in the form of salary inequity and unequal representation in leadership and board positions. Too often conversations about inequality can lead to men and women believing they are alike. Women and men are not the same, biologically or psychologically, and these differences lead to significant dissimilarities in how each approaches leadership situations. Grace Meets Grit navigates the previously unexplored subject of gender differences in the workplace specifically applied to critical leadership behaviors. Leadership behaviors are what make us all successful in the workplace. They are how we are evaluated against our pee...
Marketing in the Participation Age
Turn intrinsic human desires into your most powerful marketing tool. Marketing in the Participation Age shows you how to rethink marketing. Transform consumers into active participants for your brand by capturing their interest, empowering them to contribute, and developing meaningful relationships that keep them involved. Learn how to create a marketing environment that fulfills your customers' desire to seek challenges and discover new things—and watch their participation yield greater revenues for your business. "Marketing is constantly evolving. Companies can't compete by using the same old, tired tools. This book provides fresh inspiration, with a new framework for doing things differently." —Sally Hogshead, author of Fascinate; inductee into the CPAE Speaker Hall of Fame "Participant marketing transformed the way we did business in the marketplace as an agency and provided a framework for doing business with clients that added unique value to their marketing efforts." —Kris Pinto, founder of Moxie Interactive
Build a Brand in 30 Days
You don't need a marketing degree or intensive training to build an attention-grabbing brand; you just need this book - and 30 days. Simon Middleton shows you how to create, manage and communicate your brand profoundly and effectively, in just 30 days, by following 30 clear exercises. How you work through the book is up to you, the result will be the same: an authentic, compelling, and highly distinctive brand that will attract and engage customers and fans. You will learn how to: Establish your brand values and positioning Get the all-important name right Bring your brand to life Turn your customers into your advocates Manage your PR and use your marketing budget wisely Inspire your staff to live the brand too Deal with problems when something goes wrong Branding isn't about funky logos and expensive advertising. Your brand is what your company means to the world. Getting that meaning right is the most important thing you can do in business. 'Passionate and persuasive, Simon Middleton has a natural instinct for uncovering the Wow! factor in every brand.' Dawn Gibbins MBE, Veuve Clicquot Business Woman of the Year and Star of Channel 4's The Secret Millionaire
Brandweek
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Mediaweek
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Adweek
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Leadership and the Art of Struggle
All Leaders Face Adversity. Exceptional Leaders Thrive in It. Leadership is often a struggle, and yet strong taboos keep us from talking openly and honestly about our difficulties for fear of looking weak and seeming to lack confidence. But Steven Snyder shows that this discussion is vital—adversity is precisely what unlocks our greatest potential. Using real-life stories drawn from his extensive research studying 151 diverse episodes of leadership struggle—as well as from his experiences working with Bill Gates in the early years of Microsoft and as a CEO and executive coach—Snyder shows how to navigate intense challenges to achieve personal growth and organizational success. He detai...
Field Rhetoric
"Places of Persuasion explores innovative scholarship emerging at the intersection of rhetoric and field-based studies, or ethnography. Field methods allow researchers to capture rhetoric-in-action and to observe the dynamic circumstances that shape persuasion in ordinary life. The recent proliferation of rhetorically oriented fieldwork warrants a collection that gathers, describes, and theorizes this burgeoning, interdisciplinary (and even transdisciplinary) body--and method--of scholarship. Places of Persuasion documents and supports this ethnographic turn in rhetorical studies through a sustained examination of the diverse trends, methods, tools, theories, practices, and possibilities for...
Subliminal Persuasion
If you're an entrepreneur, salesperson, advertiser, or business owner, understanding the art of subliminal persuasion will give your bottom line a big boost. In Subliminal Persuasion, master marketer Dave Lakhani reveals in step-by-step detail the exact techniques that really work in persuading and influencing others. It's not about lying or tricking anyone. It's about know what will appeal to people and how communicate that appeal effectively, profitably, and ethically. This is marketing that really convinces.
Career Self-Care
MAKE EVERY WORKDAY BETTER Like the best advice from a therapist, career counselor, and savvy best friend, this practical resource details dozens of concrete ways to improve work life in any kind of job or entrepreneurial setting. As Minda Zetlin shows, basic self-care principles are the key, and they apply in both tranquil and turbulent times. Her prescriptions are action-ready and available to all. They include: • taking doable steps to get from where you are to where you dream of being • cultivating both mentors and sponsors (and understanding the difference) • navigating the ongoing issues of gender and race bias at work • dealing with toxic coworkers, including bosses • supercharging the brain for reaching goals • incorporating detoxifying mindfulness practices, such as ultra-brief meditation breaks, simple breathing exercises, and power journaling Not just another list of things to do, this invaluable book is there to help in moments of overwhelm or indecision, at the end of a long day, or any time when you need a reminder of your whole-self aspirations and what you’re capable of.
