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Research Methods and Design in Sport Management
Research Methods and Design in Sport Management, Second Edition, explains research design, implementation, and assessment criteria with a focus on procedures unique to the discipline of sport management.
Research Methods and Design in Sport Management
Research Methods and Design in Sport Management explains research design, implementation, analysis, and assessment criteria with a focus on specific procedures unique to the discipline of sport management. The text is an invaluable resource for students and practitioners in sport management because it focuses on applied research for organizational purposes and the qualitative and quantitative methodologies pertinent to the field of sport management. Organized in four parts, Research Methods and Design in Sport Management begins with an introduction to concepts in sport management research and a discussion of the ethical issues associated with research projects. The text outlines the steps to...
Research Methods and Design in Sport Management
This text explains research design, implementation, analysis and assessment criteria with a focus on specific procedures unique to sport managament.
Social Network Analysis in Sport Research
Social network analysis is a methodological tool used to investigate social networks, or collections of individuals, groups, or organizations and their shared relationships. Sport researchers increasingly have applied social network analysis to a variety of sport contexts, from team interactions among players and coaches to tailgating among fans to mega sporting events and their organizers and other stakeholders. An opportunity now exists to expand this research and generate new insights regarding myriad sport contexts and applications. This book provides an overview of the growing body of social network analysis research in sport. Additionally, it offers practical guidance for applying social network analysis within different sport settings and for using this methodology with new research applications.
Mixed Martial Arts and the Quest for Legitimacy
Mixed martial arts or MMA is widely regarded as the fastest growing sport. Events fill stadiums around the world and draw vast television audiences, earning strong revenue through pay-per-view at a time when other sports have abandoned it. In 2016, the Ultimate Fighting Championship was bought by the massive talent agency WME-IMG for $4 billion. Despite this success, much of the public remains uneasy with the sport, which critics have denounced as "human cockfighting." Through an exploration of violence, class, gender, race and nationalism, the author finds that MMA is both an expression of the positive values of martial arts and a spectacle defined by narcissism, hate and patriarchy. The long-term success of MMA will depend on the ability of promoters and athletes to resist indulging in spectacle at the expense of sport.
Handbook of Service Marketing Research
The Handbook of Service Marketing Research brings together an all-star team of leading researchers in service marketing to explore many of the hottest topics in service marketing today. Cutting-edge topics include: customer relationships and loy
Women in Sports
Covering a breadth of topics surrounding the current state of women in sports, this two-volume collection taps current events, sociological and feminist theory, and recent research to contextualize women's experiences in sports within a patriarchal society and highlight areas for improvement. Women are continuing to break barriers in all aspects of sports, and a growing number of people are beginning to recognize sex disparities in sports as a social problem. Additionally, women's inclusion and exclusion in sports—and their equitable and inequitable treatment on the playing field—have large-scale social, legal, health, and economic consequences. Women in Sports: Breaking Barriers, Facing...
