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Ad Asylum
BANNED BY AGENCY CEOs NATIONWIDE! Ill fire anybody at my agency who I see reading this book! -Agency CEO Dull. Dull. Dull. Put me to sleep. -Agency CEO DONT READ THIS BOOK! -Agency CEO This book sucks. -Agency CEO Let me be clear. No one at our agency has ever slept with a client. -Agency CEO Halliday & Vine, once the greatest ad agency in New York, is now an agency on the brink. Peter Vine, their creative genius, has disappeared. Now, theyve got one last chance to save themselves when they make the final round in the pitch for the largest fashion account in the world. But Drew, the new Chief Creative Officer, is going to blow it with an absolutely horrible pitch. Thats when agency peons Ryan Simmons and Rachel Weiss decide to take matters into their own hands. Their only problem? Theyve got no team, no budget, no research, no place to work, no way into the pitch, and to say that Ryan is fashion-challenged is an understatement. What ensues is pure mayhem as the latest technologies, outsized egos, nasty clients, and supermodels all clash as a lovable but motley crew try to save their agency and their jobs.
Displaced I
Who are we? Where do we come from? Is there other life in the Universe? Is there a God? What happens after we die? Is time travel real? In 2006, Kev Pearson discovered a quarter mint stamped in the year 2025. His search for the origin of this quarter led him to those answers, and more. What if you could have those answers, too? Would you want to know? Are you ready to know? The year is 2006. Kev Pearson at the lowest point of his life when he accidentally discovers a quarter with the mint stamp of 2025. He set out on a mission to determine the authenticity of this coin by taking it to David DeMinte, a rare coin dealer and a friend. David declares it a fake, though his actions say differently...
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Dealmaking
Applying practical tools to the volatile process of negotiating Prognosticators apply Monte Carlo Analysis (MCA) to determine the likelihood and significance of a complete range of future outcomes; Real Options Analysis (ROA) can then be employed to develop pricing structures, or options, for such outcomes. Richard Razgaitis' Dealmaking shows readers how to apply these powerful valuation tools to a variety of business processes, such as pricing, negotiating, or living with a "deal," be it a technology license, and R&D partnership, or an outright sales agreement. Dealmaking distinguishes itself from other negotiating guides not only by treating negotiations as an increasingly common situation...
