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The Bible and Feminism
This collection provides readers with a concise, high-level introduction to the field of feminist and gender biblical criticism. It consists of 36 chapters which tackle a wide range of new theoretical and methodological movements.
Global Fissures
Contains analyses of literary texts written by, among others, Chinua Achebe , Samuel Beckett, James Joyce, Michael Ondaatje, George Orwell, Salman Rushdie and Edward Said.
The Marketer's Handbook
The Marketer's Handbook: A Checklist Approach is a dream tool for marketing practitioners looking to increase performance. It delivers a powerful wealth of practical marketing information in checklist form. Armed with this resource, you will gain priceless marketing know-how with leading ideas, proven strategies & practical information organized in a quick & easy-to-use reference format. This handbook will help you to focus in on specific areas to ensure that you haven't forgotten anything. The wealth of information contained in each chapter is there to help you think about &consider just what it is that you have to do. The checklists help to identify, remind & prompt, & evolve questions to ...
Willing's Press Guide
"A guide to the press of the United Kingdom and to the principal publications of Europe, Australia, the Far East, Gulf States, and the U.S.A.
Creative Marketing Communications
A practical guide to creative marketing techniques Creative Marketing Communications features information on every aspect of marketing communications from branding and positioning to writing sales-winning copy and assessing creative work. This third edition contains a new section covering marketing on the Internet.
Choice
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Advertising
Advertising looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more.
Successful Advertising
Designed to be truly international, this book presents readers with alternative answers - answers which will lead to different advertising campaigns with different messages addressed to different markets through different media.
The Brand Glossary
Branding is a vital management function, yet brand language is varied, misunderstood and often abused. With this book, Interbrand, the leading brand strategy and design consultancy, sets out to demystify, educate, inform and entertain. Much more than a glossary, this book is an invaluable companion for all those creating and managing brands.
Forthcoming Books
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