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"Working as a marketing researcher remains an intellectually stimulating, creative and rewarding career. Marketing research is a huge and growing industry at the forefront of innovation in many sectors of the economy. However, few industries can have been presented with as many challenges and opportunities as those faced by marketing research due to the growing amounts of data generated by modern technology. Founded upon the enormously successful US edition, and building upon the previous five European editions, the sixth edition of this book seeks to maintain its position as the leading marketing research text, focused on the key challenges facing marketing research in a European context. A...
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Digital surveillance is a daily and all-encompassing reality of life in China. This book explores how Chinese citizens make sense of digital surveillance and live with it. It investigates their imaginaries about surveillance and privacy from within the Chinese socio-political system. Based on in-depth qualitative research interviews, detailed diary notes, and extensive documentation, Ariane Ollier-Malaterre attempts to ‘de-Westernise’ the internet and surveillance literature. She shows how the research participants weave a cohesive system of anguishing narratives on China’s moral shortcomings and redeeming narratives on the government and technology as civilising forces. Although many ...
Historical papers are prefixed to several issues.