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Digital Advertising
What did we learn from the 12K banner? Is the big idea dead? What would Bill Bernbach think about digital advertising? Why are the Swedes so bloody good at it? How can you shape the future of digital advertising? Is peep culture the new pop culture? What does the agency of the future look like? All these questions and far more are covered inside Digital Advertising: Past, Present, and Future, a collection of essays from 24 Digital Creative Directors and business leaders. Rory Sutherland, President of the IPA and Vice-Chairman, Ogilvy Group UK describes it as 'An A-list group of authors writing brilliantly and affectionately about the subjects they know best."
Hacker, Maker, Teacher, Thief: Advertising's Next Generation
- What does the industry need to do today (not tomorrow) to stay valuable and relevant? - Is digital collaboration the death of idea ownership? - What the f**k do clients know about great advertising? - How can copying make you more original? - I feel connected, but do I feel more human? - How are the porn industry, illegal black market and bitcoins changing online culture today? - Should we make things people want rather than make people want things? - How do we 'do' innovation? If you want to get a point of view on these and a whole host of other questions, just pick up this book which features a collection of essays from 35 leading creative directors and business owners. Creative Social celebrates hackers, makers, teachers and thieves - advertising's next generation.
Copy, Copy, Copy
THE #1 HACK FOR SMARTER MARKETING We all want new answers and new solutions for the very real and pressing challenges that our organizations face. New things to point to and talk about, new ways of working and new ways of thinking that might just be better than the old ways. But rather than this endless search for a brilliant and novel solution, why don't you just copy something that’s worked before? Mark Earls, leading expert in marketing and consumer behaviour, quashes the stigma around copying, and shows that it can help us to rethink how we go about solving problems. By understanding what other people are doing and the choices they make, we can develop strategies to solve the challenge...
Mind the Inclusion Gap
Diversity programmes are everywhere. But despite all the intention and focus, progress is painfully slow. Homophobia, transphobia, racism and misogyny remain stubbornly pervasive, and unfortunately, many inclusion programmes do more to create negativity toward the diversity agenda than they do to bring about measurable and lasting change. Why isn’t change happening more rapidly? What are we doing wrong? Or better yet, what should we be doing differently if we want to drive different outcomes? Although most of us are curious about diversity, and some would go so far as to call ourselves allies, very few of us are skilled in inclusion. In the absence of knowing what to do, we double down on being nice and hope that will be enough. Unfortunately, this optimistic attitude may harm as much as help. This book is for anyone who wants to dive into the complex task of supporting diversity and increasing inclusion. It’s filled with insight and practical know-how. It will help you navigate the polarised and divisive issues we face, and move beyond just talking about diversity to playing an active role in shaping an inclusive future.
Advertising as a Creative Industry
At the crossroads of culture and commerce, the advertising industry is a regime of paradoxes. This book examines the place of advertising in today’s creative industries, exploring the major challenges advertisers confront as they engage with other creative sectors. Izabela Derda, author, media scholar, and industry expert, offers insights into how the industry keeps deconstructing its own creative processes and collaborative models as it attempts to stay relevant. Through extensive case studies and interviews with industry professionals and thought leaders, this book examines the sector’s struggle to adapt to new business models and to monetize creativity in today’s media landscape, fr...
The Decade in Tory
In 2020 the United Kingdom reached a bewildering milestone: ten successive years of Conservative rule. In that decade there were three prime ministers, each in turn described as the worst leader we ever had; ministerial resignations by the hundred; and an unrelenting stream of ineffectual, divisive bum-slurry oozing from 10 Downing Street. The Decade in Tory is an inglorious, rollicking and entirely true account of ten years of demonstrable lies, relentless incompetence, epic waste, serial corruption, official police investigations, anti-democratic practices, abuse of power, dereliction of duty and hundreds of thousands of avoidable deaths. With his signature scathing wit, Russell Jones breaks down the government’s interminable failures year by year, covering everything from David Cameron’s pledge to tackle inequality – which reduced UK life expectancy for the first time since 1841 – through the bewildering storm of lies and betrayals that led to Brexit, devastating education cuts, serial mismanagement of the NHS and Boris Johnson’s calamitous response to the Covid-19 pandemic. It will leave you gasping and wondering: can things possibly get any worse?
Creative Superpowers
'Every business leader should read it immediately' Emma Gannon, author of The Multi-Hyphen Method 'A book that made my brain fizz' Bruce Daisley, VP EMEA, Twitter We are about to enter an Age of Creativity that requires a new set of skills. This book introduces you to four creative superpowers that will help solve your biggest business problems and open up fresh opportunities, namely the powers of: Hacking – learn how becoming a hacker will help you tackle problems in different ways. Making – learn how getting your hands dirty and making things stimulates new parts of the brain as well as creating happy accidents. Teaching – learn how teaching yourself and others consolidates experience in a fast-paced world. Thieving – learn how looking to what already exists helps you solve your problems.
Financial Management
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Equal Power
Shortlisted for the 2018 Parliamentary Book Awards (Best Memoir by a Parliamentarian) Why is gender inequality so stubbornly persistent? Power. Even today, power remains concentrated in the hands of men right across the worlds of business, politics and culture. Decisions taken by those with power tend to perpetuate gender inequality rather than accelerate solutions. And those who see the problem often feel powerless: ingrained sexism and gender inequality can seem too huge to solve. Equal Power holds a mirror up to society, showing the stark extent of gender inequality while making the case that everyone has the power to create change. Whether you are a teenage student, a global CEO or a taxi driver, there is much we can do as friends, consumers, parents and colleagues to create a world of Equal Power. In this inspiring and essential book, deputy leader of the Liberal Democrats and former Government Minister for Women Jo Swinson outlines the steps we can all take, small and large, to make our society truly gender equal.
