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Public Relations
Taking a managerial perspective on the field of public relations, this book explores PR and its role in the wider organizational world. Contributors explore a variety of contexts in which the relevance of understanding these two interlinking domains is so paramount, such as corporate branding and reputation, government relations and community communications, as well as drawing on expertise of legal considerations and ethical awareness. The range of PR and corporate communications within any organization is critical and a managerial awareness of this is all the more important. In providing a framework and examination of the issues, Public Relations: A Managerial Perspective offers an original and vital discussion.
Practice of Public Relations
Public relations is an essential element in effective and successful business today. The theory of public relations does not change but the practice develops with new ideas and methods of management and business. This fourth edition of 'The Practice of Public Relations' incorporates essential updating and covers new areas such as: *international public relations *crisis management *sponsorship *education and training *career prospects. In 'The Practice of Public Relations' fifteen contributors give well-reasoned, practical introductions to every aspect of public relations. Keys to the many different ways in which public relations can contribute to the achievement of objectives and the succes...
Nobody's Fool
Gottfried's capably researched and recounted biography offers a none too flattering glimpse into Kaye's well-guarded personal life, including his egotism, cruelty, his strained marriage and his flirtations and affairs. His career is treated in detail, from his obvious early talent to the creation of his acting personae and his sad professional and personal decline before his death in 1987. Lacks a bibliography. Annotation copyright by Book News, Inc., Portland, OR
How the Hood Was Healed
There is no available information at this time.
Perspectives on Public Relations Research
The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored field. This volume of papers brings together contributions from some of the leading international public relations academics and practitioners who provide valuable insights into the theories underpinning current public relations thinking and practice, and illustrate the diversity of perspectives that characterize this evolving area. Key issues discussed include:- * the contribution of public relations to strategic management in organizations * the feminization of public relations * the function of rhetorical study in our understanding of modern corporate dialogue * international perspectives of public relations. A valuable aid to both students and practitioners, this fascinating book challenges some of the traditional assumptions about public relations practice.
Planning and Managing Public Relations Campaigns
Praise and Reviews `Practical and easy to read...takes the reader step by step through each crucial stage of a campaign, covering all the vital areas`SCOTTISH INDUSTRY & COMMERCEGetting a public relations campaign or programme off the ground can seem an overwhelming task. But, as with any project, the secret of success lies in good planning and effective management. This fully updated second edition of Planning and Managing Public Relations Campaigns provides a blueprint for all practitioners. It describes how to initiate and manage the ongoing development of a programme in a structured way to benefit both the organization and its clients. Practical and easy to read, the book takes the form ...
Public Relations and Communication Management in Europe
The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach. It presents a nation-by-nation introduction to historical public relations developments and current topics in European countries, written by noted national experts in public relations research and well-known professionals who are able to oversee the situation in their own countries. The contributions take an "insider" point of view and combine researched facts and figures with qualitative observations and personal reviews. In addition, the book provides conceptual statements that offer an insight into theoretical approaches.
Secrets and Shadows
A collection of three crime mysteries by Giles Ekins, now available in one volume! Dead Girl Found: When Janet hears her deceased daughter's voice accusing her husband of abuse during a spiritualist meeting, it sets off a chain of events that leads to the deaths of both parents. DCI Grace Swan is called in to investigate, but she's still reeling from the loss of her partner and struggling with her superiors. Told from alternating viewpoints, Dead Girl Found is a thrilling murder mystery that keeps you guessing which side holds the truth. Gallows Walk: As DI Christopher Yarrow delves deeper into the investigation of the bungled bank robbery in West Garside, the small town becomes more and mor...
Public Relations Research
This volume presents a global view of the current themes in public relations research. It contains comparative studies of public relations practice in different countries and explores issues such as the relationship between PR and journalism, and the history of PR and journalism.
If That's What It Takes
Someone administered an overdose of pure heroin to a Congressman's teenage son and daughter, Helen and James. Their tragic deaths activated a huge interstate manhunt to find their killer, stimulated forcibly by the White House and intimidated by the Media. The Chief of Police and the New York Mayor decided that two Homicide detectives be assigned to work alongside two of the top Special Agents of the Drug Enforcement Administration. Special Agents Ashley Reed and Max Cutter started their hazardous journey and vigilant surveillance to uncover an opulent International Narcotic Organization of drug Traffickers, dealers and street pushers. All masterminded by the Sicilian Mafia. Their base of op...
