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Friends with Benefits
The rules of marketing have changed. With viral YouTube videos racking up millions of views, popular bloggers reaching more readers than their traditional media counterparts, and Facebook mavens influencing thousands of their friends, marketing professionals simply cannot ignore the web's new communication channels. But this new brand of marketing can be intimidating to those unfamiliar with the new tools, the evolving culture, and the unwritten rules surrounding them. Friends with Benefits is a tactical guide, filled with tricks, tips, and real-world case studies that show marketers how to reach out to the new online influencers to increase their companies' online visibility and bring more ...
Blogging For Dummies
Everybody’s doing it! And while that logic never got far with your mother, it’s a fine reason to start blogging, especially if you have a business to build or a cause to promote. Well-run blogs do more than offer an outlet for your thoughts. They’ve actually influenced everything from a company’s image to the outcome of a local election. Because the blogosphere is pretty crowded, it’s a good idea to find out a bit about the anatomy of a blog, what makes a good one, and what it takes to keep one going before you dive right in and start sharing with the world. Blogging For Dummies, 2nd Edition gives you all the basics so you can get a good start. And if you’ve been around the blog ...
Managing Virtual Teams: Getting the Most from Wikis, Blogs, and Other Collaborative Tools
This book provides practical advice for managers of distributed teams who must design the internal systems and meet deadlines with a diverse team, and for team members who want to develop and maintain professional relationships. Important Notice: The digital edition of this book is missing some of the images or content found in the physical edition.
Uses of Blogs
Textbook
Big Brown
Although its brown vans are on every block and its delivery service reaches more than 200 countries, UPS is among the world’s most underestimated and misunderstood companies. For the first time, a UPS “lifer” tells the behind-the-scenes story of how a small messenger service became a business giant. Big Brown reveals the remarkable 100-year history of UPS and the life of its founder Jim Casey—one of the greatest unknown capitalists of the twentieth century. Casey pursued a Spartan business philosophy that emphasized military discipline, drab uniforms, and reliability over flash—a model that is still reflected in UPS culture today. Big Brown examines all the seeming paradoxes about UPS: from its traditional management style and strict policies coupled with high employee loyalty and strong labor relations; from its historical “anti-marketing” bias (why brown?) to its sterling brand loyalty and reputation for quality.
Qualitative Research in Technical Communication
Addressing the explosive growth in qualitative research in recent years, this volume represents the first anthology to bring together a representative sample from this growing body of work, and comments on the reasons for the extraordinary interest in qualitative research. Contributors to the volume bring forward reports of significant, structured qualitative research into various aspects of technical communication practice, addressing the questions of what new insights researchers are generating about the working reality of today’s technical communicators, and how technical communicators are perceived and treated by managers and by colleagues from other disciplines. Including examples of ...
Over 40 Publications Combined: Implications Of Narco-Terrorism And Human Trafficking In Mexico and Central America On United States National Security
Over 3,100 total pages ... CONTENTS: The Nexus of Extremism and Trafficking: Scourge of the World or So Much Hype? Crossing Our Red Lines About Partner Engagement in Mexico Two Faces of Attrition: Analysis of a Mismatched Strategy against Mexican and Central American Drug Traffickers Combating Drug Trafficking: Variation in the United States' Military Cooperation with Colombia and Mexico Ungoverned Spaces in Mexico: Autodefensas, Failed States, and the War on Drugs in Michoacan U.S. SOUTHWEST BORDER SECURITY: AN OPERATIONAL APPROACH TWO WARS: OVERSEAS CONTINGENCY OPERATIONS AND THE WAR ON DRUGS WHAT HAVE WE LEARNED FROM THE WAR ON DRUGS? AN ASSESSMENT OF MEXICO’S COUNTERNARCOTICS STRATEGY ...
Conversation and Community
Anne Gentle's Conversation and Community has become the go-to reference for social media and technical communication. Her clear-eyed survey of the social media landscape has been adopted by many universities and is widely used by technical communicators. Now, in this second edition, she has updated and expanded her book, adding chapters on building a content strategy, analyzing web techniques, and developing an open source strategy. With more interviews and case studies, this is your guide to the new world of technical communication and social media. Inside the Book Towards the Future of Documentation Defining a Writer's Role with the Social Web Community and Documentation Commenting and Connecting with Users Wikis as Documentation Systems Finding Your Voice Content Strategy for Community Documentation NEW Chapter Analyzing and Measuring Web Techniques NEW Chapter Open Source Documentation NEW Chapter Concepts and Tools of the Social Web Glossary, Expanded Bibliography, and Index
Strategic Integration of Social Media into Project Management Practice
The functionality of social networking platforms has caused such technologies to become an integral part of modern society. Once limited to only personal purposes, the use of these platforms within organizations has seen significant growth in recent years. Strategic Integration of Social Media into Project Management Practice is an authoritative reference source for the latest research on benefits and challenges presented by the integration of online social networks in the project development process. Highlighting relevant perspectives on team communication, effective collaboration, and stakeholder engagement, this book is an essential resource for project managers, researchers, graduate-level students, and practitioners interested in the innovative uses of social media in professional settings.
The Art of Explanation, Enhanced Edition
The enhanced edition features author Lee Lefever exploring the book’s concepts more in-depth with his iconic CommonCraft approach.
