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Emotional Branding
How do you launch a product in today's ultra-competitive and often saturated markets, break through the clutter, and develop strong and lasting customer loyalty? Get in touch with your customers' deepest emotions, of course. Emotional Branding teaches you the how's and why's of, "How does our product or service make our customers feel?" Author Daryl Travis (with a little help from Harry) leads you on a journey filled with colorful ideas and bottom-line lessons that will teach you how to instill brand loyalty in your customers. Whether you are a CEO, an advertising guru, or an innovative businessperson, you will discover how to use a brand's mystique to create powerful and lasting emotional c...
A Complaint Is a Gift
A customer complaint is the most valuable source of feedback you can receive to improve your business. This new and improved second edition guides you through responding to complaints, taking advantage of when complaints become personal, and how you, too, can complain constructively and effectively. The first edition of A Complaint Is a Gift introduced the revolutionary notion that customer complaints are not annoyances to be dodged, denied, or buried but are instead valuable pieces of feedback—in fact, they're your best bargain in market research. Customer complaints can give businesses a wake-up call when they're not achieving their fundamental purpose: meeting customer needs. Complaints...
Little Things Big Returns
Everyone seems to understand the importance of satisfied customers. Yet, 80% of companies believe they deliver a good customer experience while only 8% of customers agree. How is such a disparity possible? Little Things Big Returns reveals why and how companies miss the little things that draw customers in or turn them away. Most importantly, this book explains what companies can do to close the gap? Story after story is shared about how successful companies hone in on little things to create long-lasting loyalties. By little things I mean human things, the kindnesses and considerations that surprise people and create feelings they never forget. Think of the little things as the moments that...
Little Things Big Returns
80 percent of companies believe they deliver a good customer experience. Yet, only 8 percent of customers agree. Why is there such a disparity? Where do companies go wrong? How can you optimize your customers' experience? Little Things Big Returns reveals how companies miss the little things that draw customers in or turn them away. Most importantly, this book explains how companies can close the customer experience gap and realize big returns. Research confirms little things happen in the moments that matter most to your customers. By little things I mean human things, the kindnesses and considerations that surprise people and create feelings that are never forgotten. When those experiences...
A Season of Transitions
A timeless story-told from the perspective of a single father who juggles his various romantic interests while facing the prospect of losing a blue-chip job, dealing with a son who's into drugs, and enduring a heartbreaking personal setback.
The Guru Guide to Marketing
Discusses the newest marketing concepts. The Guru name is synonymous with expert, candid advice. The Guru format provides an easy reference to a wide range ofideas and practices.
The Talk of the Party
How did "liberal" become a dirty word in American politics? How did "compassionate conservative" become a viable campaign theme? When did the "independent voter" become the most sought-after prize in modern campaigns? And why haven't "third-party candidates" enjoyed similar acclaim? The Talk of the Party listens to how the language of partisanship--including words like Democrat, Republican, party, liberal, conservative, and independent--has been used over the past fifty years and how it has created or limited political opportunities. Listening to the talk of the party can teach valuable lessons about campaigns, opportunities for public life, and the future of these American institutions.
Finding Purple America
The new southern studies has had an uneasy relationship with both American studies and the old southern studies. In Finding Purple America, Jon Smith, one of the founders of the new movement, locates the source of that unease in the fundamentally antimodern fantasies of both older fields. The old southern studies tends to view modernity as a threat to a mystic southern essence—a dangerous outside force taking the form of everything from a "bulldozer revolution" to a "national project of forgetting." Since the rise of the New Americanists, American studies has also imagined itself to be in a permanent crisis mode, seeking to affiliate the field and the national essence with youth countercul...
