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Built for Growth
If there's one thing that's consistent in today's business world, it's rapid change. So how do you not only stay steady but actually grow'and quickly enough to stay safely ahead of your competitors? Built for Growth delivers specific solutions to create a brand and presence that generates true customer passion, as you lay a solid foundation for long-term success. Author Arthur Rubinfeld was a major driver in Starbucks' unprecedented retail expansion from 100 stores to more than 4000-- and its transformation into one of the world's most recognized brands. Here he draws on his singular expertise to present a proven, holistic approach to conceiving, designing, and executing your business plan: creating exciting concepts, growing them to fruition in local markets, expanding rapidly, and keeping your brand fresh and relevant as it matures. His revolutionary approach to business strategy embodies strong personal values, promotes exceptional creativity, leverages scientific methodology in finance and market analysis, and brings it all together with 'old-time' customer service.
Antarctica
Journeying to the most alien place on the planet, science writer Walker presents a biography of Antarctica, weaving its history of exploration with the science currently being conducted there. Walker gives glimpses at the marvelous creatures clinging to life above and below the ice.
Congressional Record
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Decision at Midnight
On 2 January 1988, Canada and the United States signed what was then the most comprehensive free trade agreeement the world had ever seen. This book is the story of those FTA negotiations, the preparations for and conduct of the negotiations, as well as the ideas and issues behind them. From their unique perspective as participants, Michael Hart, Bill Dymond, and Colin Robertson capture the drama and the personalities involved in the long struggle to make a free trade deal. They describe the extensive consultations, the turf-fighting among insiders, the innate caution of both politicians and bureaucrats, and the need to cultivate powerful constituencies in order to overcome the inertia of conventional wisdom.
