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Testing Business Ideas
A practical guide to effective business model testing 7 out of 10 new products fail to deliver on expectations. Testing Business Ideas aims to reverse that statistic. In the tradition of Alex Osterwalder’s global bestseller Business Model Generation, this practical guide contains a library of hands-on techniques for rapidly testing new business ideas. Testing Business Ideas explains how systematically testing business ideas dramatically reduces the risk and increases the likelihood of success for any new venture or business project. It builds on the internationally popular Business Model Canvas and Value Proposition Canvas by integrating Assumptions Mapping and other powerful lean startup-...
Effective Media Relations
Expert guidance from public relations professionals on how the media works and how to deal with press and broadcast journalists to ensure the best media coverage is achieved.
Weathering
Our landscape is constantly changing, but before the dramatic effects of erosion and mass movement take place, more subtle forces work on the rocks, minerals and soils around us. Weathering is the initial process which exposes the top few layers of the Earth to the potential for change. This book provides an introduction to the scientific principles behind mechanical, chemical and biological weathering. Starting with a consideration of the chemical and physical properties of rocks and water, the authors proceed to an accessible explanation of the weathering processes themselves, concluding with a review of weathering rates and intensities, and a survey of the effects of weathering on the landscape. Assuming little background knowledge, the authors develop ideas from first principles to provide a straightforward introduction to weathering for students of geography, geology and earth and environmental science.
Performing the Psalms
This two-part volume of heuristic essays and sermons brings together mainline and evangelical scholars and preachers to help preachers to engage the world scripture imagines. The goal of this collection of essays and sermons is two-fold: to help preachers to draw congregations to life as it is uttered and imagined in the Psalter; and to help them to speak from the Psalms of the reality of the transcendent God who, through these texts and their implied narratives, longs to claim central position in our lives. It begins with a lively dialogue that orients readers to the worlds clearly conceived in Psalms. The second half of the book appropriates this orientation with sermons for Christian congregations.Contributors include: Walter Brueggemann, Ronald Cox, John Mark Hicks, J. Clinton McCann Jr., and Paul Scott Wilson. Sermons contributed by Dave Bland, Jeff M. Christian, David Fleer, James Howell, Mark Love, and J. Clinton McCann Jr.
Selling the CIA
Dubbed the "Year of Intelligence," 1975 was not a good year for the Central Intelligence Agency (CIA). Caught spying on American citizens, the agency was under investigation, indicted in shocking headlines, its future covert operations at risk. Like so many others caught up in public scandal, the CIA turned to public relations. This book tells what happened next. In the mid-1970s CIA officials developed a public relations strategy to fend off the agency's critics. In Selling the CIA David Shamus McCarthy describes a PR campaign that proceeded with remarkable continuity--and effectiveness--through the decades and regimes that followed. He deftly chronicles the agency's efforts to project an i...
High-Impact Tools for Teams
Take advantage of a powerful visual management tool for teams as you work together and deliver great results. It's been used by thousands of teams for project success! 59% of U.S. workers say that communication is their team's biggest obstacle to success, followed by accountability at 29% (Atlassian). High-Impact Tools for Teams explains a simple, powerful tool that helps team leaders and members align and get clarity on exactly who is responsible for each part of the team's most important activities and projects. The tool is complemented by 4 trust add-ons that help teams build trust and increase psychological safety, so every member can be confident in sharing ideas or concerns about obsta...
The Disease Delusion
For decades, Dr. Jeffrey Bland has been on the cutting edge of Functional Medicine, which seeks to pinpoint and prevent the cause of illness, rather than treat its symptoms. Managing chronic diseases accounts for three quarters of our total healthcare costs, because we’re masking these illnesses with pills and temporary treatments, rather than addressing their underlying causes, he argues. Worse, only treating symptoms leads us down the path of further illness. In The Disease Delusion, Dr. Bland explains what Functional Medicine is and what it can do for you. While advances in modern science have nearly doubled our lifespans in only four generations, our quality of life has not reached its full potential. Outlining the reasons why we suffer chronic diseases from asthma and diabetes to obesity, arthritis and cancer to a host of other ailments, Dr. Bland offers achievable, science-based solutions that can alleviate these common conditions and offers a roadmap for a lifetime of wellness.
A Man of Parts
A riveting novel about the remarkable life—and many loves—of author H. G. Wells H. G. Wells, author of The Time Machine and War of the Worlds, was one of the twentieth century's most prophetic and creative writers, a man who immersed himself in socialist politics and free love, whose meteoric rise to fame brought him into contact with the most important literary, intellectual, and political figures of his time, but who in later years felt increasingly ignored and disillusioned in his own utopian visions. Novelist and critic David Lodge has taken the compelling true story of Wells's life and transformed it into a witty and deeply moving narrative about a fascinating yet flawed man. Wells ...
