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Hospitality Branding
In recent years the brand has moved squarely into the spotlight as the key to success in the hospitality industry. Business strategy once began with marketing and incorporated branding as one of its elements; today the brand drives marketing within the larger hospitality enterprise. Not only has it become the chief means of attracting customers, it has, more broadly, become the chief organizing principle for most hospitality organizations. The never-ending quest for market share follows trend after trend, from offering ever more elaborate and sophisticated amenities to the use of social media as a marketing tool—all driven by the preeminence of the brand. Chekitan S. Dev’s award-winning ...
Quality Sanitation Management
This book was developed utilizing the Food and Drug Administration's 1993 Food Code, which is designed to safeguard public health and provide to consumers food that is safe, unadulterated, and honestly presented. Presents an overview of the sanitation risk management program and HACCP and gives an explanation of regulatory and professional organizations. Includes sanitarian and management responsibilities, along with a system for self-inspection. Provides information about food contamination, food spoilage, and food preservation, and presents a system for handling a suspected foodborne illness outbreak. Gives an in-depth treatment of each of the ten control points and four resources under a manager's control. The objectives of this book are to present the opportunities and challenges facing managers and staff members as they strive toward guest, staff member and owner satisfaction; to help staff members and managers establish a sanitation risk management program utilizing HACCP and systems thinking; and to reduce risks while improving the operation's bottom line.
Hospitality Today
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Managing Front Office Operations
A textbook for students of hospitality. Explains such aspects as the nature of the lodging industry, hotel organization, front office operations and responsibilities, reservations, registration, accounting, check-out and settlement, the night audit, planning and evaluating operations, and managing revenue and human resources. No dates are noted for earlier editions. Annotation copyrighted by Book News, Inc., Portland, OR
Hospitality Law
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Managing Front Office Operations
Handboek Front Office werkzaamheden.
Year Book
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