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Discover how some of the world's most iconic drinks brands came to life - or didn't. Celebrated creative and marketing guru, David Gluckman, shares insider stories from decades of work in the surprising world of booze branding. From the bootlegging days of the 1930s to the modern corporate landscape, this book takes you on an irreverent and eye-opening journey through the curious conceptions of Baileys Irish Cream, Tanqueray Gin and many other household-name drinks. Discover the origins of a billion-dollar brand that started in London's Soho and sprang to life in just 45 minutes. Learn how it found its way to the desk of Chicago's Max 'The Hat' Zimmerman and why New York's Abe Rosenberg decl...
How should we tell the histories of academic disciplines? All too often, the political and institutional dimensions of knowledge production are lost beneath the intellectual debates. This book redresses the balance. Written in a narrative style and drawing on archival sources and oral histories, it depicts the complex pattern of personal and administrative relationships that shape scholarly worlds. Focusing on the field of social anthropology in twentieth-century Britain, this book describes individual, departmental and institutional rivalries over funding and influence. It examines the efforts of scholars such as Bronislaw Malinowski, Edward Evans-Pritchard and Max Gluckman to further their own visions for social anthropology. Did the future lie with the humanities or the social sciences, with addressing social problems or developing scholarly autonomy? This new history situates the discipline's rise within the post-war expansion of British universities and the challenges created by the end of Empire.
As humans evolved, we developed technologies to modify our environment, yet these innovations are increasingly affecting our behavior, biology, and society. Now we must figure out how to function in the world we’ve created. Over thousands of years, humans have invented ingenious ways to gain mastery over our environment. The ability to communicate, accumulate knowledge collectively, and build on previous innovations has enabled us to change nature. Innovation has allowed us to thrive. The trouble with innovation is that we can seldom go back and undo it. We invent, embrace, and exploit new technologies to modify our environment. Then we modify those technologies to cope with the resulting ...
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Pioneered by Max Gluckman to demonstrate the way in which social practice and structure together constitute and are themselves constituted by the situational flow of social life, the extended case method became diagnostic of the Manchester School of Social Anthropology. Anticipating practice theory, and implicitly politically charged, it was developed as a tool to bring into account what orthodox structural functionalism was ill-equipped to address, namely, problems such as change, conflict, deviance, and individual choice. Edited by two students of Gluckman, the volume comprises reprinted pieces by Gluckman and his colleague Clyde Mitchell, a Coda by Mitchell’s student, Bruce Kapferer, co...
This landmark publication provides the first definitive account of how and why subtle influences on the fetus and during early life can have such profound consequences for adult health and diseases. Although the epidemiological evidence for this link has long proved compelling, it is only much more recently that the scientific and physiological basis has begun to be studied in depth and fully understood. The compilation, written by many of the world's leading experts in this exciting field, summarizes these scientific and clinical advances.
This text aims to provide simplified practical guidelines to start a hematopoietic stem cell transplantation unit which could be implemented in most centers and countries worldwide. The book also provides guidelines for existing transplantation units to upgrade their practice and implement new policies and procedures, in addition to developing therapies according to latest international standards and regulations. The book covers a wide range of practical implementation tools including HSCT program team structure, building inpatient and outpatient HSCT units, requisite laboratory support for transplantation program, practical aspects of stem cell collection and processing, HSCT program qualit...
In the 150 years since Darwin, evolutionary biology has proven as essential as it is controversial, a critical concept for answering questions about everything from the genetic code and the structure of cells to the reproduction, development, and migration of animal and plant life. But today, as David P. Mindell makes undeniably clear in The Evolving World, evolutionary biology is much more than an explanatory concept. It is indispensable to the world we live in. This book provides the first truly accessible and balanced account of how evolution has become a tool with applications that are thoroughly integrated, and deeply useful, in our everyday lives and our societies, often in ways that w...