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Marketing is key to the health and wealth of organizations and a vital component in business strategy. Written by marketing specialist David James Hood, The Marketing Manifesto identifies the issues inside the field of marketing that stand in the way of sustainable marketing capabilities, both for the individual marketer and the organization. The book features 15 concise and practical "mini manifestos" that offer resolutions to the challenges that result in poor performance by marketers, the profession and the company. Each manifesto offers advice on how to tackle the issue, addressing what needs to change and how to go about it. Topics include: the future of marketing, marketing and sales standards, permission-based marketing, preparing, predicting and performing campaigns, integrating marketing into corporate governance and marketing leadership.
The meeting of the Bismarck and HSM Hood in 1941 ended with the destruction of the two battleships and the loss of 3500 lives. This book chronicles the expedition to find the Hood's wreck and reveal the truth about the battle.
From the hair-raising to the hilarious, Whatever You Do, Don’t Run reveals the reality of game ranging as experienced by four very human rangers.
In this “vivid…lovely and inviting” (The New York Times) coming-of-age memoir—the “best piece of nature writing since H Is for Hawk” (Neil Gaiman)—a young man saves a baby magpie as his estranged father is dying, only to find that caring for the bird saves him. This is a story of two men who could talk to birds—but were completely incapable of talking to each other. A father who fled from his family in the dead of night, and the jackdaw he raised like a child. A son obsessed with his absence—and the young magpie that fell into his path and refused to fly away. This is a story about the crow family and human family; about repetition across generations and birds that run in the blood; about a terror of repeating the sins of the father and a desire to build a nest of one’s own.
Originally published 1970 without index.
It's official: Dads need a rebrand. The Father Hood celebrates the rapidly-growing tribe of hands-on dads who are discovering that fatherhood is the making of them. "The most important thing about being a dad is to be an example." Mark Wahlberg Welcome to The Father Hood. Where we celebrate the growing tribe of hands-on dads who are discovering that becoming a father is the greatest opportunity a man can have to be better than he's ever been before; stronger, wiser and more compassionate. But there is no instruction manual or benchmark for modern dads aside from one golden rule: keep showing up. With a mix of celebrity interviews - from Hugh Jackman, David Beckham, Osher Gunsberg and many more - as well as quotes and stats that capture the rise of the hands-on dad, The Father Hood is the guide to helping modern dads thrive and survive in the only job that really counts.
This book, written in a dramatic format, focuses on Jewish history from the period of Joshua through the time of Solomon. parents and children can Act out the different scenes together and then discuss them. the issues covered have many relevant contemporary applications.
Praise for Jackson's Way "A compelling account of Jackson's Indian-fighting days . . . as well a grand sweep of the conquest of the trans-Appalachian West, a more complex, bloody, and intrigue-filled episode than is generally appreciated. . . . Mr. Buchanan writes with style and insight. . . . This is history at its best." -The Wall Street Journal "An excellent study . . . of an area and a time period too long neglected by historians . . . provides valuable new information, particularly on the Indians." -Robert Remini, author of Andrew Jackson and His Indian Wars "John Buchanan has written a book that explodes with action and drama on virtually every page. Yet the complex story of the birth ...