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Diary of David How
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Do Open
How do you grow your business when you don't have a marketing budget? How do you stand out in a busy world? And what if the answer is right in front of you? 'For me, the newsletter is the most important tool I have in building a global denim brand. Second only to the sewing machine.' So writes entrepreneur David Hieatt who has based his entire marketing strategy around a simple email newsletter. And it's worked. His company has grown into a creative global jeans business with a fiercely loyal community. Now, David shares his insight, strategy and methodology so you can do the same. In Do Open you will discover: Why giving is your secret to success How to get people's attention when time is your biggest competitor Why creating beats sharing How a small team can win Build community. Build your brand. Build long-term growth. Discover why the humble newsletter is pure and utter gold.
How
The flood of information, unprecedented transparency, increasing interconnectedness-and our global interde¬pendence-are dramatically reshaping today's world, the world of business, and our lives. We are in the Era of Behavior and the rules of the game have fundamentally changed. It is no longer what you do that matters most and sets you apart from others, but how you do what you do. Whats are commodities, easily duplicated or reverse-engineered. Sustainable advantage and enduring success for organizations and the people who work for them now lie in the realm of how, the new frontier of conduct. For almost two decades, Dov Seidman's pioneering organi¬zation, LRN, has helped some of the worl...
The Art of Fairness
From a New York Times bestselling author, a fresh and detail-rich argument that the best way to lead is to be fair Can you succeed without being a terrible person? We often think not: recognizing that, as the old saying has it, “nice guys finish last.” But does that mean you have to go to the other extreme and be a bully or Machiavellian to get anything done? In The Art of Fairness, bestselling author David Bodanis uses thrilling case studies to show there's a better path, leading neatly in between. He reveals how it was fairness, applied with skill, that led the Empire State Building to be constructed in barely a year––and how the same techniques brought a quiet English debutante to...
Einstein's Greatest Mistake
Widely considered the greatest genius of all time, Albert Einstein revolutionised our understanding of the cosmos with his general theory of relativity and helped to lead us into the atomic age. Yet in the final decades of his life he was also ignored by most working scientists, his ideas opposed by even his closest friends. This stunning downfall can be traced to Einstein's earliest successes and to personal qualities that were at first his best assets. Einstein's imagination and self-confidence served him well as he sought to reveal the universe's structure, but when it came to newer revelations in the field of quantum mechanics, these same traits undermined his quest for the ultimate truth. David Bodanis traces the arc of Einstein's intellectual development across his professional and personal life, showing how Einstein's confidence in his own powers of intuition proved to be both his greatest strength and his ultimate undoing. He was a fallible genius. An intimate and enlightening biography of the celebrated physicist, Einstein's Greatest Mistake reveals how much we owe Einstein today - and how much more he might have achieved if not for his all-too-human flaws.
How Democracy Ends
'Scintillating ... thought-provoking ... one of the very best of the great crop of recent books on the subject.' Andrew Rawnsley, Observer Democracy has died hundreds of times, all over the world. We think we know what that looks like: chaos descends and the military arrives to restore order, until the people can be trusted to look after their own affairs again. However, there is a danger that this picture is out of date. Until very recently, most citizens of Western democracies would have imagined that the end was a long way off, and very few would have thought it might be happening before their eyes as Trump, Brexit and paranoid populism have become a reality. David Runciman, one of the UK's leading professors of politics, answers all this and more as he surveys the political landscape of the West, helping us to spot the new signs of a collapsing democracy and advising us on what could come next.
The Couch and the Stage
Via Corsa Car Lover's Guide to Northern California is the third guide published by Via Corsa. This exciting new travel guide covers the automotive history, museums, and race tracks of Northern California. Every August, the Monterey Bay Peninsula hosts the biggest and best collection of annual car shows, auctions, and races. Via Corsa is there to guide the most seasoned traveler through this busy week. The guidebook also features an exclusive look at Mario Andretti's Winery in Napa, California as well as a look at the background at one of the most renown race car drivers known.
Through the Heartland on U.S. 20: Massachusetts: Volume I: A Historical Travel Guide
After World War II, Nat King Cole romanticized Route 66 with his wonderfully melodious voice. Route 66 was a transcontinental highway that traveled from Chicago to Los Angeles. Today, Route 66 is no more. Can today’s traveler drive across the country on a two-lane highway and recapture the romance that Nat sang about half a century ago? It is possible! U.S. 20 begins in Boston and travels through the heartland, 3,365 miles, to Newport, Oregon. Its journey takes the traveler through a myriad of towns and places to explore. Through the Heartland on U.S. 20: Massachusetts relates the development of the road, each town’s historic events, people of renown who lived there, even the infamous, things to do and see, and the towns’ best restaurants. An exciting adventure awaits the reader as he or she travels through Massachusetts on U.S. 20.
