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The Retroviridae
Providing both historical background and recent advances, this series reviews in-depth the biologic, molecular, immunologic, and patholic features of this facinating virus family. The current volume focuses on the avian and murine species which have generated novel insights into cancer, and the evolution of the retroviridae.
Viruses of Fungi and Simple Eukaryotes
Viruses of Fungi and Simple Eukaryotes focuses on the developments in and experimental approaches to the study of fungi and simple eukaryotic viruses. Emphasizing molecular biology and genetics, the book provides the first comprehensive description of lower eukaryotic viruses. Featuring the work of more than 45 international authorities, the book includes more than 1,000 citations, numerous illustrations, tables, and micrographs. It discusses both retrovirus and reovirus systems in simple eukaryotes and examines how simple eukaryotes can serve as important models for research in eukaryotic molecular and cell biology. The book also covers a diverse group of RNA and DNA viruses, describes possible applications of fungi and simple eukaryotes to biotechnological, agricultural, and medicinal products, and explains the significance of lower eukaryotic viruses to biological control. Key topics covered include protein secretion and processing, nucleic acid enzymology, yeast biology, plant pathology, and human pathogenic yeast killer systems.
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Breakthrough Copywriting
In this book, you'll learn how direct marketers shatter sales records with the written word. Many people find copywriting confusing. But Breakthrough Copywriting makes it simple-by breaking everything down into a clear, step-by-step process. There's something for everyone. New copywriters will get a complete toolkit. Experienced marketers will benefit from new strategies and tactics. You'll discover: * How to build a powerful sales message that makes money * Secrets of headlines that all but force prospects to read your message * Easy shortcuts to creating profitable bullet points * Negative optism: a revolutionary new way to create empathy with prospects * Stories that boost sales-how to write them, step-by-step * Insider secrets for "amping up" the emotional power of your copy * How to put it all together to build trust in prospects and close the sale Whether you are a freelance copywriter, an entrepreneur, or a marketing professional, you'll get tips, tools and templates to easily make the written word produce a lot more sales for you.
