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Marketing
The Second Edition of Marketing: An Introduction provides a clear and accessible grounding in theory, and brings the principles of marketing to life by illustrating their practical applications through numerous examples and case studies. Each chapter contains activities, focus boxes, and self-test questions, encouraging students to practice and apply what they've learned. The book covers the marketing environment, making sense of markets and buyer behavior, the marketing mix, and managing marketing.
Integrated Marketing Communications
Net/pickton to find additional valuable teaching and learning materials. David Pickton is Head of the Marketing Department at Leicester Business School, De Montfort University. Amanda Broderick is Senior Lecturer in Marketing and Head of Research in the Marketing Group at Aston Business School.
A Handbook of Corporate Communication and Public Relations
A bold addition to existing literature, this book provides an excellent overview of corporate communication. Taking a refreshing interdisciplinary approach, it is an essential reference, offering in-depth analysis and contemporary case studies.
On the Farm
Verteran investigative journalist Stevie Cameron first began following the story of missing women in 1998, when the odd newspaper piece appeared chronicling the disappearances of drug-addicted sex trade workers from Vancouver's notorious Downtown Eastside. It was not until February 2002 that pig farmer Robert William Pickton would be arrested, and 2008 before he was found guilty, on six counts of second-degree murder. These counts were appealed and in 2010, the Supreme Court of Canada rendered its conclusion. The guilty verdict was upheld, and finally this unprecedented tale of true crime could be told. Covering the case of one of North America's most prolific serial killers gave Stevie Cameron access not only to the story as it unfolded over many years in two British Columbia courthouses, but also to information unknown to the police - and not in the transcripts of their interviews with Pickton - such as from Pickton's long-time best friend, Lisa Yelds, and from several women who survived terrifying encounters with him. Cameron uncovers what was behind law enforcement's refusal to believe that a serial killer was at work.
Robert Pickton
WITH PHOTOS Robert Pickton, inherited a pig farm worth a million dollars and used his wealth to lure skid row hookers to his farm where he confessed to murdering 49 female victims; dismembering and feeding their body parts to his pigs, which he supplied to Vancouver area restaurants and local neighbors. This is the 1st book in a 24 volume series collection, edited by crime historian Dr. Peter Vronsky and true crime author and publisher RJ Parker. Each month we will publish a book of some of Canada's most notorious shocking criminals, written by various authors, and published under VP Publications. ~~~~~~~~ Chris Swinney investigated Homicide/Narcotics cases the last six years in the state of California. He also has a crime fiction trilogy called, "The Bill Dix Detective Series." Dr. Peter Vronsky is author of one of the most sold serial killer books worldwide; "Serial Killers: The Method and Madness of Monsters" RJ Parker has written 17 true crime books including; "Serial Killers Abridged: An Encyclopedia of 100 Serial Killers", and "Parents Who Killed Their Children: Filicide", and publishes for several authors.
Integrated Marketing Communications
Integrated Marketing Communications presents essential elements of integrated marketing communications in a clear, concise, and informative manner. The book is written in a straightforward, easy-to-understand manner and is full of examples and illustrations that students will quickly identify with.
The Serial Killer Next Door
How well do you know your neighbors? Maybe you should get to know them better! Growing up, we are taught that monsters are easy to identify, but the truth is very different. Too often, the serial murderer does not stand out. Otherwise, he, or she, would get caught. The contrast between the ordinary-seeming lives that provided cover for their cruel secrets is exposed in The Serial Killer Next Door: The Double Lives of Notorious Murderers. To their coworkers, neighbors, and others who knew them, they led unremarkable lives. They had careers as military pilots, police officers, landscapers, small business owners, farmers, realtors, reporters, authors, veterinary technicians, nurses, doctors, ha...
Imagining Marketing
Imagination is a word that is widely used by marketing practitioners but rarely examined by marketing academics. This neglect is largely due to the imagination's 'artistic' connotations, which run counter to the 'scientific' mindset that dominates marketing scholarship. Of late, however, an artistic 'turn' has taken place in marketing research, and
Missing Women, Missing News
Missing Women, Missing News examines newspaper coverage of the arrest and trial of Robert Pickton, the man charged with murdering 26 street-level sex workers from Vancouver’s Downtown Eastside. It demonstrates how news narratives obscured the complex matrix of social and political conditions that made it possible for so many women to simply ‘disappear’ from a densely populated urban neighborhood without provoking an aggressive response by the state. Grounded in a theory of ideology, this book argues that the coverage offers a series of coherent explanations that hold particular individuals and practices accountable but largely omit, conceal, or erase the broader socio ‐ political context that renders those practices possible.
