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Explores how we justify our beliefs - and try to influence those of others - both soundly and effectively.
Lectures by Dr. David Zarefsky, Professor of Argumentation and Debate and Professor of Communication Studies, Northwestern University, cover the history of rhetoric and debate as well as analysis of different types of arguments in various situations.
For courses in Public Speaking. Teach Readers Sound Strategies for Public Speaking Public Speaking: Strategies for Success gives readers the tools they need to think critically, plan strategically, and speak effectively. By thinking analytically, organizing ideas, doing sound research, and properly assessing their audiences, readers learn how to successfully inform and persuade. In the process, they build necessary skills for many other areas of life. The Eighth Edition builds on the idea that public speaking is a strategic practice. It allows readers to recognize that public speaking is an art dictated by the dynamics of an audience. By learning a set of norms and expectations and strategiz...
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Normal0falsefalsefalseMicrosoftInternetExplorer4 In January 1964, in his first State of the Union address, President Lyndon Johnson announced a declaration of "unconditional war" on poverty. By the end of the year the Economic Opportunity Act became law. The War on Poverty illustrates the interweaving of rhetorical and historical forces in shaping public policy. Zarefsky suggest that an important problem in the War on Poverty lay in its discourse. He assumes that language plays a central role in the formulation of social policy by shaping the context within which people view the social worl.
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Previously published in hbk.: Chicago: Univ. of Chicago Press, 1990.
At all stages of the public speaking process, readers learn how to develop and apply strategies to speaking situations they encounter throughout their lives. David Zarefsky, one of today's leading scholars in speech communication, encourages readers to think through and about the public speaking process. Zarefsky urges readers to consider the diversity of audiences, occasions, and speakers and to choose a specific purpose, a relevant topic, and the appropriate material to make their speeches successful.
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