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Credit and Consumer Society
The language of credit and debt is almost ubiquitous in daily life. In advanced modern societies, financial institutions and other organizations have become increasingly active in lending money to consumers, and consumers apparently more than willing to take advantage. This groundbreaking new book offers an analysis of this important phenomenon, arguing that we have entered an era in which credit and debt are sanctioned, delivered and collected through new cultural and economic mechanisms. Written in an accessible and straightforward style, the book takes a multi-disciplinary approach, examining consumer credit and debt in both societal and economic contexts. It explores key topics such as: the historical context of credit and debt current theories of a consumer-centred society the credit industry attempts at government regulation. Credit and Consumer Society establishes the wider analysis of consumer credit and debt as a discipline in its own right. It is important reading for students and researchers in business and management, finance, public policy and sociology, as well as for policy makers and consumer groups working directly in this field.
Cross-Cultural Marketing
Cross-cultural marketing is an important element of the contemporary business environment. Many conventional accounts of the topic have conflated cross-cultural and cross-national marketing, but in this groundbreaking, new book, Burton argues that these generalizations have little meaning given the extent of multi-culturalism in many societies. Given the importance of new emerging markets in the Far East, Middle East, Asia and Latin America, this book raises important questions about the applicability of existing marketing theory and practice, which was originally developed using the model of Western society. An extensive range of cross-cultural marketing issues is addressed, including: Cros...
Dawn (EasyRead Large Bold Edition)
Books for All Kinds of Readers Read HowYouWant offers the widest selection of on-demand, accessible format editions on the market today. Our 7 different sizes of EasyRead are optimized by increasing the font size and spacing between the words and the letters. We partner with leading publishers around the globe. Our goal is to have accessible editions simultaneously released with publishers' new books so that all readers can have access to the books they want to read. To find more books in your format visit www.readhowyouwant.com
Financial Services and the Consumer
Why has there been such remarkable growth in the numbers of financial service consumers in Britain in the 1980s and 1990s? In this volume, Dawn Burton considers this question. With a focus on whether financial institutions have become more consumer orientated in recent years, key topics covered include: emergence of financial services consumers; service quality and marketing; human resource management strategies; and consumer financial behaviour. Dawn Burton shows how, as consumers have become more financially astute, some have learned how to play the system and reveals the consequences of this. Providing insights into this area, this book should appeal to financial services professionals and students in a range of related disciplines.
Dawn (Classic Reprint)
Excerpt from Dawn Burton discovered the Great Terror, though he did not know it by that name until some days after ward. He knew only, to his surprise and distress, that the Treasure Island, given to him by his father for a birthday present, was printed in type so blurred and poor that he could scarcely read it. He said nothing, of course. In fact he shut the book very hastily, with a quick, sidewise look, lest his father should see and notice the imperfection of his gift. Poor father! He would feel so bad after he had taken all that pains and spent all that money and for something not absolutely necessary, too! And then to get cheated like that. For, of course, he had been cheated such horr...
Burton's Recipes
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Cross-Cultural Marketing
This groundbreaking, new book offers a sophisticated approach to the challenges of developing marketing theories and practices that take into account the need for cross-cultural marketing in multi-cultural societies.
