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Advertising in Tourism and Leisure
'Advertising in Leisure and Tourism' brings together the current thinking in this area, via extensive international case studies, to provide a critical appraisal of the potential of advertising in leisure and tourism. Arranged in three parts, the book introduces the role of advertising, evaluating its relationship within other aspects of tourism and leisure marketing; the techniques used: advertising a range of products to key market segments; and new strategic directions in advertising. It focuses on the new destination marketing strategy of branding and assesses the relationship between advertising and other increasing important areas of promotion, including sponsorship, ambient marketing ...
The Baseball Fan's Bucket List
No sport's fans are more in touch with the history and ephemera of their game than baseball fans. Hitting the sweet spot of our national pastime, The Baseball Fan's Bucket List presents a list of 162 ''absolute must'' things to do, see, get, and experience before you kick the bucket. Entries range from visiting Elysian Fields in Hoboken, NJ (site of the first pro baseball game), to starting a baseball card collection; experiencing Opening Day; attending your favorite team's Fantasy Camp; reading classic books like Ball Four, and much more! Each entry includes interesting facts, entertaining trivia, and practical information about the activity, item, or travel destination. Also included is a complete checklist so the reader can keep a running tally of their Bucket-List achievements. With today's tabloid stories of steroid abuse and off-the-field shenanigans encroaching on baseball's idyllic charm, this unique guidebook encourages readers to celebrate all that's good about being a fan.
Roy Ward Baker
This book traces the career of Roy Ward Baker, one of the great survivors of the British film and television industry. He directed the landmark British film Morning Departure (1949), worked at Twentieth Century Fox in Hollywood in the early 1950s where he directed Marilyn Monroe, and the best version of the Titanic disaster, A Night to Remember in 1958. He then moved to television series such as The Avengers, The Saint and Minder. Later Baker re-emerged as a major director of science-fiction (Quatermass and The Pit) and horror films (Asylum). Geoff Mayer provides an industrial and aesthetic context in which to understand the interrelationship between a skilled classical director and the transformation of the British film industry in the 1950s.
Victorian Science and Literature, Part II vol 8
This eight-volume, reset edition in two parts collects rare primary sources on Victorian science, literature and culture. The sources cover both scientific writing that has an aesthetic component – what might be called 'the literature of science' – and more overtly literary texts that deal with scientific matters.
She Makes It Look Easy
Ariel Baxter has just moved into the neighborhood of her dreams. The chaos of domestic life and the loneliness of motherhood, however, moved with her. Then she meets her neighbor, Justine Miller. Justine ushers Ariel into a world of clutter-free houses, fresh-baked bread, homemade crafts, neighborhood playdates, and organization techniques designed to make marriage better and parenting manageable. Soon Ariel realizes there is hope for peace, friendship, and clean kitchen counters. But when rumors start to circulate about Justine’s real home life, Ariel must choose whether to believe the best about the friend she admires or consider the possibility that “perfection” isn’t always what it seems to be. A novel for every woman who has looked at another woman’s life and said, “I want what she has,” She Makes It Look Easy reminds us of the danger of pedestals and the beauty of authentic friendship.
Four Jacobean Sex Tragedies
Jacobean Tragedy explores the tensions between the disruptive energies of sex and seventeenth century social, cultural and political values with an exceptional frankness, and the plays collected in this volume demonstrate the genre at its most sinister and explicit. The plays included are The Insatiate Countess, The Maid's Tragedy, The Maiden's Tragedy, and The Tragedy of Valentinian.
The Big Book of Blues
Contains over 650 entries profiling every important blues artist, including in each entry a discussion on the artist's style and musical contributions.
Research on Professional Responsibility and Ethics in Accounting
Focuses on the professional responsibilities of accountants and how they deal with the ethical issues they face. This title features articles on a range of important topics, including professionalism, social responsibility, ethical judgment, and accountability.
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