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This book is the perfect guide and self-help book for young journalists who are aspiring to pursue their career by following their ideals. The true essence of journalism has been kept alive in this book for everyone to understand the demands and benefits of this profession. There is a lot more than what meets the eye.
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Public Relations discuss the historical background, organization, definition, and promotion of the subject as a management function. The factors that influence public expectations of public relations are presented in detail. A section of the book enumerates the characteristics of an effective PR practitioner. Such factors as ability to communicate, organize, interact with people, having personal integrity, and imagination are explained thoroughly. The book provides a comprehensive discussion of the common and statute law affecting public relations. It also reviews the types of defamation like slander and libel. The topic copyright is explained. A section of the book covers the product’s li...
This guide to all aspects of the reporter's job, has been extensively revised and updated for a third edition. It considers: What is news? How the modern newsroom operates How facts are gathered and checked The reporter and picture ideas District reporting Techniques of interviewing News writing and newspaper language How to summarize Reporting the courts Political and industrial reporting Aspects of sportswriting Feature writing and arts reviewing The book also includes an important new chapter on the place of local government in newspaper coverage and it examines a newspaper's internal structure and the reporter's daily work in the light of the latest technology. This classic textbook is a must for all journalism and media courses and offers the ideal career introduction for the young journalist.