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This book is the perfect guide and self-help book for young journalists who are aspiring to pursue their career by following their ideals. The true essence of journalism has been kept alive in this book for everyone to understand the demands and benefits of this profession. There is a lot more than what meets the eye.
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Public Relations discuss the historical background, organization, definition, and promotion of the subject as a management function. The factors that influence public expectations of public relations are presented in detail. A section of the book enumerates the characteristics of an effective PR practitioner. Such factors as ability to communicate, organize, interact with people, having personal integrity, and imagination are explained thoroughly. The book provides a comprehensive discussion of the common and statute law affecting public relations. It also reviews the types of defamation like slander and libel. The topic copyright is explained. A section of the book covers the product's life...
The author argues in this book that this is the best time to be a minority in Nigeria and that while the big tribes of Igbo, Hausa/Fulani and Yoruba constitute the three legs of the Nigerian tripod, the South-South represents the ring that connects or braces them together. He illustrates his thesis with examples of almost wholesale dominance of the media and banking businesses by those belonging to minority ethnic groups in Nigeria.
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