Welcome to our book review site go-pdf.online!
You may have to Search all our reviewed books and magazines, click the sign up button below to create a free account.
Consumer Behaviour in Asia
Success in the Asian market is crucial to many firms. Yet many marketing strategies are based on a 'western' perspective of what consumers want and respond to. In Consumer Behaviour in Asia , the authors argue that Asian culture is so fundamentally different to Western Culture that existing consumer behaviour concepts cannot be applied to Asian consumers. In this book the authors outline and explain these differences and put forward modifications to many well-known consumer behaviour concepts. Consumer Behaviour in Asia shows how firms need to modify their marketing strategies in such areas as segmentation, positioning and the marketing mix in order to successfully penetrate these markets.
Asian Brand Strategy (Revised and Updated)
This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.
Renewing Unilever
Unilever is one of the world's largest suppliers of fast moving consumer goods in foods, home and personal care. It operates in over 100 countries. Its scope and scale make it a unique global corporation. Yet the story of Unilever is not simply a tale of corporate evolution: Unilever is a corporation that has a big impact on the lives of people round the world. Indeed, a Unilever brand can be found in one in every two households worldwide. Geoffrey Jones, a leading business historian from the Harvard Business School, takes us inside this corporation, which, from its origins in Britain and the Netherlands, has become a worldwide manufacturer of fast moving consumer products. Unilever's operat...
Handbook of Social Problems
Provides a comparative perspective on the state of social problems and deviance in a variety of societies around the world. This book explores the theory of the weakness of the strong, in other words, strong or wealthy nations may have greater vulnerability to some social problems than less developed or affluent societies.
Chinese Economic Transition and International Marketing Strategy
As China's markets evolve, marketing strategy must adapt to meet changing circumstances. Alon and his contributors provide a comprehensive look at how economic transition affects marketings strategies across a wide range of industries, including telecommunications, the auto industry, the hospitality industry, the airline industry, textiles, cosmetics, and wine. In addition, they discuss the changing situation of joint ventures, collective enterprises, and state-owned businesses. Bringing divergent perspectives to bear from Hong Kong, the United States, the United Kingdom, Australia, New Zealand, and China itself, the marketers and scholars who contributed to this volume have integrated research relating to economic transition with strategic considerations for more effective and competitive marketing plans. In addition to the industry-specific information, this volume includes chapters on entry barriers, e-commerce, market research, branding, and promotion.
Asian Brand Strategy
This book offers insights, knowledge and perspectives on Asian brands and branding as a strategic tool and provides a comprehensive framework for understanding Asian branding strategies and Asian brands, including success stories and challenges for future growth and strengths. The book includes theoretical frameworks and models and up-to-date case studies on Asian brands
Strategy and Management in Asia Pacific
This text offers a wide-ranging treatment of entrepreneurial management including: start-up, buyouts and buy-ins, managing rapid growth including venture capital and financing, crisis management, and preserving and instilling entrepreneurship.
Doing Business in the New China
China's economy, despite recently weathered challenges, continues to prove attractive to foreign investors, expanding businesses, and entrepreneurs seeking global opportunities. This handbook has been written for anyone with an interest in doing business in China, including the consultants and specialists who work with global companies, but it is far more than an introduction to the Chinese market. Combining a deep knowledge of Chinese culture with her recent experience and continuing work with managers who do business in this sleeping economic superpower, the author brings out the nuances in everything she writes about, e.g., the distinctions among Chinese in income, target market, and geographic region. She demonstrates how Western notions of market segmentation, for example, may be fatally flawed when applied indiscriminately to the same demographically selected categories of Chinese consumers. Investing in China is not some get rich quick scheme. Only those who take the time to fully and thoroughly understand the Chinese market, and how that market is likely to interact with their products or services, will demonstrate the patience necessary to achieve success.
Making the Information Society
In Making the Information Society, James Cortada offers a profound new perspective on the meaning of the information age in today's society. He steps back from the hurly-burly of the Internet, current technological advance, and stock market churn, viewing the broad sweep of change related to information technology, and the unparalleled impact of information on our lives. This book takes on the big questions: How did the information revolution happen? What are its roots? And what does it mean to our lives -- as citizens, family members, and businesspeople? Cortada demonstrates how the values and behavior of the information age are firmly rooted in hundreds of years of Western culture, showing...
Football: From England to the World
This book is a fascinating journey through a series of scholarly articles. The journey begins by tracing one of the most significant stories in the popularization of Association Football. In the next leg of the journey it charts the diverse and changing face of the modern British game. It then moves on to the global spread of the game from England and its domestication and appropriation in its new homes across the planet. It also investigates the exchanges which are increasingly taking place between these new homes of football. In the concluding pieces football’s global experience is compared with the attempts at globalizing baseball and drawing out the larger patterns that inform football’s global experience. This book was published as a special issue in Soccer and Society.
