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Relationship marketing and customer relationship management (CRM) can be jointly utilised to provide a clear roadmap to excellence in customer management: this is the first textbook to demonstrate how it can be done. Written by two acclaimed experts in the field, it shows how an holistic approach to managing relationships with customers and other key stakeholders leads to increased shareholder value. Taking a practical, step-by-step approach, the authors explain the principles of relationship marketing, apply them to the development of a CRM strategy and discuss key implementation issues. Its up-to-date coverage includes the latest developments in digital marketing and the use of social media. Topical examples and case studies from around the world connect theory with global practice, making this an ideal text for both students and practitioners keen to keep abreast of changes in this fast-moving field.
Indianapolis Monthly is the Circle City’s essential chronicle and guide, an indispensable authority on what’s new and what’s news. Through coverage of politics, crime, dining, style, business, sports, and arts and entertainment, each issue offers compelling narrative stories and lively, urbane coverage of Indy’s cultural landscape.
Compelling first-hand stories of Jewish women fighting racism in the American south while coming of age in the shadow of the Holocaust.
The poet and artist Marcel Broodthaers (1924-76) is widely recognized as a key figure in 20th century art who questioned the nature of art, the role of the artist, the functioning of the museum and of the art market. This book sets out Broodthaers's strategy for artistic success and examines the dialogue into which he entered with his contemporaries and predecessors in 19th century French poetry, Pop and Conceptual Art, including Stéphane Mallarmé, Charles Baudelaire, Marcel Duchamp and René Magritte. It provides a broad overview of his objects, paintings, films, slides, books and installations, and his focus upon relationships, also central to Post-Structuralist and postmodern theories. ...
Investigating the complex history of visual art?s engagement with literature, this collection demonstrates that the art of the book is a fully interdisciplinary and distinctly modern form. The essays in the collection develop new critical approaches to the analysis of twentieth-century bookworks and explore ways in which European writers and painters challenged the boundary between visual and linguistic expression in the content, production, and physical form of books. The Art Book Tradition in Twentieth-Century Europe offers a detailed examination of word-image relations in forms ranging from the livre d?artiste to personal diaries and almanacs. It analyzes innovative attempts to challenge familiar hierarchies between texts and images, to fuse different expressive media, and to reconceptualize traditional notions of ekphrasis. Giving consideration to the material qualities of books, the works discussed in this collection also test and celebrate the act of reading, while locating it in the context of other sensory experiences. Essays examine works by Dufy, Matisse, Beckett, Kandinsky, Braque, and Ponge, among other European artists and writers active during the twentieth century.
This collection of chapterss investigates the effects of mobility and place on a range of photographic archives and explores their potential for cross-disciplinary dialogue. The book explores photographic images used in the study of art, as well as the implications of placing European images of non-European cultures in an archive, album, library, or museum. It also addresses questions of digital space, which renders images more visually accessible, but further complicates issues relating to location. The contributors consider these issues through case studies based on a variety of archives, institutions, and disciplines. Just as photographs are conceived as unstable objects, so conventional ...
Shira Kohn and Rachel Kranson are doctoral candidates in New York University's joint Ph. D. program in history and Hebrew and Judaic studies --Book Jacket.
Functions as a framework for lesson plans.
This book explores the memory of the Romanian Holocaust in Romanian, German, Israeli, and French cultural representations. The essays in this volume discuss first-hand testimonial accounts, letters, journals, drawings, literary texts and films by Elie Wiesel, Paul Celan, Aharon Appelfeld Norman Manea, Radu Mihaileanu, among others.
Eight artists, primarily known for working with moving images over any other medium, engage with both artists and non-artists on their craft, and how to express meaning through it.