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PENGANTAR BISNIS PARIWISATA: Perhotelan, Food and Beverage Service, dan Pengembangan Destinasi Wisata
Buku Pengantar Bisnis Pariwisata ini disusun oleh para akademisi dan praktisi dalam bentuk buku kolaborasi. Walaupun jauh dari kesempurnaan, tetapi kami mengharapkan buku ini dapat dijadikan referensi atau bacaan serta rujukan bagi akademisi ataupun para profesional mengenal Bisnis Pariwisata. Sistematika penulisan buku ini diuraikan dalam empat belas bab yang memuat tentang definisi dan konsep dasar bisnis pariwisata, etika dalam bisnis pariwisata, standarisasi penyelenggaraan pariwisata ramah muslim, struktur industri pariwisata, industri perhotelan, industri pelayanan food & beverage, pengembangan destinasi wisata, pemasaran promosi wisata, keamanan dan keselamatan pariwisata, kepuasan pelanggan dalam bisnis pariwisata, perubahan iklim dan dampaknya terhadap bisnis pariwisata, konservasi dan pembangunan berkelanjutan dalam bisnis pariwisata, konservasi dan pembangunan inovasi dalam bisnis pariwisata dan peran pemerintah dalam bisnis pariwisata.
Promoting Creative Tourism: Current Issues in Tourism Research
The papers presented in this work cover themes such as sustainable tourism; ICT and tourism; marine tourism; tourism and education; tourism, economics, and finance; tourism marketing; recreation and sport tourism; halal & sharia tourism; culture and indigenous tourism; destination management; tourism gastronomy; politic, social, and humanities in tourism; heritage tourism; medical & health tourism; film induced tourism; community based tourism; tourism planning and policy; meeting, incentive, convention, and exhibition; supply chain management; hospitality management; restaurant management and operation; safety and crisis management; corporate social responsibility (CSR); tourism geography; ...
Be Your Own Brand
In this second edition of their classic book on personal brand, David McNally and Karl Speak show that developing a personal brand is not about constructing a contrived image. Rather, it is a process of discovering who you really are and what you aspire to be. The hallmark insight of this new edition is that the best way to establish a strong and memorable brand is to make a positive difference in the lives of others through making lasting impressions that build trusting relationships. McNally and Speak take you through the process of identifying the key components of your brand, conveying that brand to the world, checking how closely your brand aligns with important relationships in your life—particularly the one with your employer—and assessing your progress along the way. This thoroughly revised and updated edition features new material on how to use social media to build a powerful personal brand and case studies of individuals whose personal brands have changed the world.
The Brand Called You: Make Your Business Stand Out in a Crowded Marketplace
The international bestseller-now updated for an even bigger, brand-savvy market Self-published in 2005, this step-by-step guide for professionals looking to develop a strong company brand has become an international sensation, selling more than 65,000 copies worldwide and hitting #3 on Japan's business bestseller list. This invaluable guide teaches you the vital principles and skills of personal branding, including how to craft an emotionally resonant branding message, create top-quality branding tools, and attract a constant flow of business. “Montoya's Personal Branding ideas are going to change how business owners and professionals promote themselves.”-Robert G. Allen and Mark Victor Hansen, coauthors, The One-Minute Millionaire
Destination Marketing Organisations
Travellers are now spoilt by choice of available holiday destinations. In today's crowded tourism market place, destination competitiveness demands an effective marketing organisation. Two themes underpin Destination Marketing Organisations. The first is the challenges associated with promoting multi-attributed destinations in dynamic and heterogeneous markets, and the second is the divide between tourism 'practitioners' and academics. Written by a former 'practitioner', Destination Marketing Organisations bridges industry and theory by synthesising a wealth of academic literature of practical value to DMOs. Key learning outcomes are to enhance understanding of the fundamental issues relatin...
The Image
Boulding discusses the image as the key to understanding society and human behavior
Waldo and the Desert Island Adventure
Michael and his dog Waldo, walking along a rainy beach, pool their imaginations to share a possible adventure involving a band of pirates and several monsters.
How Schools Work
As budgets tighten for school districts, a sound understanding of just how teaching and administration translate into student learning becomes increasingly important. Rebecca Barr, a researcher of classroom instruction and reading skill development, and Robert Dreeben, a sociologist of education who analyzes the structure of organizations, combine their expertise to explore the social organization of schools and classrooms, the division of labor, and the allocation of key resources. Viewing schools as part of a social organization with a hierarchy of levels—district, school, classroom, instructional group, and students—avoids the common pitfalls of lumping together any and all possible i...
A License To Teach
"A License to Teach" speaks directly to the quality-of-education debate now focused on public schools. The authors show that reform of teacher education and licensing are needed to ensure that teachers are prepared for the classroom. A well-conceived licensing system that supports high-quality teacher preparation would ultimately support the more demanding learning goals now expected of students and would give parents and policymakers greater confidence that teachers are being prepared to practice their profession responsibly.
Developing Teachers
Effective schools or improving schools are fashionable terms in the rhetoric of recent education movements, yet the heart of these movements is often more to do with teaching quality than with school practice. This book takes a holistic view of teacher development, examining the contexts and conditions of teaching: school leadership and culture; teachers' lives and histories; change; teacher learning, competence and expertise; and the moral purposes of teaching. Day looks at the conditions under which teacher development may be enhanced, and brings together research and other information, from the UK and overseas.
