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Homer, Troy and the Turks
Homer's stories of Troy are part of the foundations of Western culture. What's less well known is that they also inspired Ottoman-Turkish cultural traditions. Yet even with all the historical and archaeological research into Homer and Troy, most scholars today rely heavily on Western sources, giving Ottoman work in the field short shrift. This book helps right that balance, exploring Ottoman-Turkish involvement and interest in the subject between 1870, when Heinrich Schliemann began his excavations in search of Troy on Ottoman soil, and the battle of Gallipoli in 1915, which gave the Turks their own version of the heroic epic of Troy.
A Student Grammar of Turkish
A concise introduction to Turkish grammar, designed specifically for English-speaking students and professionals.
Current Debates in Film & Media Studies
This book, prepared within the scope of current debates in social sciences, explores significant researches made in both film and media studies in parallel with the acceleration in interdisciplinary studies. In the field of film studies, some of the themes represented in the film are evaluated by using qualitative critical analysis, but the directors' view of cinema is filtered through a critical filter. In the media section, internet self-efficacy based on the aims of using social media, digital literacy levels and innovative personality profiles of young people in the rapidly developing new communication technologies are examined.
Current Debates in Business Studies
This book is a product of the need of understanding the new debates from the perspective of business studies. First part includes the topics that define some of the contemporary issues in accounting, as well as demonstrate how accounting practices change to adapt necessities of time. Part II deals with contemporary marketing topics indicating the importance of consumer in today’s business and the necessity of understanding consumers. Finally, the last part of the book, includes writing related to new methods and approaches in operation management and production that gain importance parallel to development in industry.
Troy
No city has captured the imagination like Troy does. Since the famous poet Homer wrote the Iliad and the Odyssey in the eighth century BC, many peoples have sung, edited, studied and appropriated the stories of the city, the war between Greeks and Trojans and the famous Trojan horse. Roman emperors and many European monarchs have traced their roots to Trojan or Greek heroes. Troy was a legendary city, a city of poetry, paintings, operas and films. But the city really existed: in 1871 the German archaeologist Heinrich Schliemann found the remains of Troy during excavations in Turkey. Since the end of the nineteenth century, teams of archaeologists exposed the history of the city. In this handbook, with contributions from numerous experts from the Netherlands and Turkey, the latest insights and discoveries about both the historical and legendary Troy are presented.0Exhibition: Allard Pierson Museum, Amsterdam, The Netherlands (7.12.2012-5.5.2013).
E-Retailing
Most experts agree that the advent of internet retailing has transformed the marketplace, but until now students of the subject have had to search far and wide for comprehensive up-to-date analyses of the new business landscape. Coverage of the recent dot-com boom and bust obscured the fact that e-retailing is now firmly established in global business, promising growth rates that will continue to rise globally. This much-needed book provides readers with a guide to the implementation and operation of a successful e-retailing business, and has been written for students, entrepreneurs and researchers at all levels. By identifying and explaining the underlying principles of e-retailing and its relationship with conventional retail methods, this research-based book leads readers through this exciting and emerging subject. Throughout, case studies are explored, including: Ipod Nike Amazon e-Bay McDonald's Nokia. With accessibly written features such as key learning points, questions, think points and further reading, e-Retailing is core reading for anyone using, studying or researching the internet or e-retailing.
New Zealand Influenza Pandemic Plan
The New Zealand Influenza Pandemic Plan: A framework for action sets out the all-of-government measures to be taken to prepare for and respond to an influenza pandemic. It replaces the New Zealand Influenza Pandemic Action Plan 2006. Pandemics by their nature are unpredictable in terms of timing, severity and the population groups that are most affected. This version of the New Zealand Influenza Pandemic Plan establishes a framework for action that can readily be adopted and applied to any pandemic, irrespective of the nature of the virus and its severity.
Current Debates in Accounting & Finance
This book is a product of the need of understanding the new debates both from the perspective of business management and economics. The first part discusses accounting education and accountancy. In the second part, the relationship between investment and development has been investigated according to entrepreneurship and environment. The next part deals with the current debates on investment in terms of microeconomics. In the fourth part, the factors influencing decision-making in financial markets have been discussed by focusing on volatility, timing, and financial performance. In the last part of the book, current debates are about how managing and hedging risks of new instruments in the financial markets.
Turkish
A complete reference guide to modern Turkish grammar, this work presents a full and accessible description of the language, concentrating on the real patterns of use.
