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This book serves as an introduction to the economics of dentistry. It provides an introduction to the basic laws of economics, along with their application in the oral health care sector. It presents dental professionals and students with the elements of economic theory and thinking as applied to their own field, and will be of value to those willing to learn how everyday decisions and actions in dentistry are influenced by the laws of economics. The book will be essential reading for dental professionals, policy makers, oral health administrators, and dental students.
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This is the first known book on economic evaluations specifically geared to oral health professionals. The book serves as a starting point that explains the concepts and tools required for practitioners with little or no formal training or experience in economic evaluation to conduct such evaluations in oral health(care). It provides the foundation for applying economic evaluation principles to oral health programs as well as more advanced technical information for those interested in acquiring knowledge of health economics within the context of oral health care. In the book, the authors describe the different types of economic evaluation and discuss their role and application in oral health...
This book explores the interface between clinical dentistry and the management of a modern dental practice. It covers a range of business areas, including the principles of financial management and the use of financial ratios and indicators in relation to practice profitability. There will be an overview of modern marketing techniques including the concept of branding.