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Marketing Management and Communications in the Public Sector
The fields of marketing and communication have become increasingly important for modern public administrations in recent years but the focus on these subjects has been geared mainly towards the generation of outputs, leaving somewhat behind the analysis and deeper reflections on the impact they make and their limitations. This book provides a thorough overview of the major concepts in marketing and communication which is done by utilizing an exclusive and decisive public-sector approach, with an unambiguous international outlook. The possibilities and limits of the application of marketing and communication, from strategic aspects to the more concrete questions of instruments and implementation, are discussed and if the realities of the public sector are the key to any understanding of marketing and communication, the international scene is the only possible ground to do this in. Aided by a multitude of pedagogical features, Marketing Management and Communications in the Public Sector is a key read for all students, practitioners and scholars working or studying in this field.
The Electronic Communications Code
In this report The Electronic Communications Code the Law Commission makes recommendations to form the basis of a revised Electronic Communications Code, which was originally enacted in 1984 to regulate landline telephone provision. It sets out the regime that governs the rights of designated electronic communications operators to maintain infrastructure on public and private land. In modern times, it applies to the infrastructure forming networks which support broadband, mobile internet and telephone, cable television and landlines. The current Code has been criticized by courts and the people who work with it as out of date, unclear and inconsistent with other legislation. This project focuses on private property rights between landowners and electronic communications providers, it does not consider planning. The aims of the reforms are: to provide a clearer definition of the market value that landowners can charge for the us
Ministerial Code
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Communication Excellence
Exploring the implications of 10 years of data from more than 21,000 communication professionals across Europe, combined with case studies and interviews with senior communication directors from top European companies and organisations, this book provides an insight into how to build, develop and lead excellent communication. It presents a culmination of research and best practice models, covering strategic communication, the impact on reputation, crisis, mediatisation, organisational culture, new digital, social and mobile media as well as the development of professionalisation. Providing clear guidance on the difference between normal and excellent communications departments, the book shows readers how communication can effectively influence and support the organisation and positively fit within the business strategy of today’s global and changing markets. The study behind this book, the European Communication Monitor, is known as the most comprehensive provider of reliable data in the communication field worldwide.
Communications Data
This code of practice relates to the exercise of functions conferred by virtue of Parts 3 and 4 of the Investigatory Powers Act 2016 ('the Act'). Section 2 of this code provides guidance on the procedures to be followed when acquisition of communications data takes place under the provisions in Part 3 of the Act ('Part 3'). Section 3 of this code provides guidance on the procedures to be followed whencommunications data is retained under Part 4 of the Act ('Part 4').
Allied Communication to the Public during the Second World War
In the Second World War, the home fronts of many countries became as important as the battle fronts. As governments tried to win and hold the trust of domestic and international audiences, communication became central to their efforts. This volume offers cutting-edge research by leading and emerging scholars on how information was used, distributed and received during the war. With a transnational approach encompassing Germany, Iberia, the Arab world and India, it demonstrates that the Second World War was as much a war of ideas and influence as one of machines and battles. Simon Eliot, Marc Wiggam and the contributors address the main communication problems faced by Allied governments, incl...
Animated 'Worlds'
What do we mean by the term "animation" when we are discussing film? Is it a technique? A style? A way of seeing or experiencing "a world" that has little relation to our own lived experience of "the world"? In Animated Worlds, contributors reveal the astonishing variety of "worlds" animation confronts us with. Essays range from close film analyses to phenomenological and cognitive approaches, spectatorship, performance, literary theory, and digital aesthetics. Authors include Vivian Sobchack, Richard Weihe, Thomas Lamarre, Paul Wells, and Karin Wehn.
Government Communications and the Crisis of Trust
This book opens up the black box of government communication during the age of political spin, using archival and official documents, memoirs and biographies, and in-depth interviews with media, political and government witnesses. It argues that substantive and troubling long-term changes in the ways governments manage the media and publicly account for themselves undermine the public consent essential to democracy. Much of the blame for this crisis in public communication has been placed at the feet of politicians and their aides, but they are just part of the picture. A pervasive ‘culture of mediatization’ has developed within governments, leading to intended and unintended consequences that challenge the capacity of central public bureaucracies to implement public values and maintain impartiality. It concludes that public servants, elected officials and citizens have an important role to play in accounting for governments’ custodianship of this most politically-sensitive of public goods – the public communications function.
